Baby Boomers (born 1946-1964) represent about 37.5% of all households. However, there are some areas where the concentration of Boomer households is significantly higher than the average – areas where over 58% of the population are Boomers. If you are looking to market to Boomers – and access their total income estimated at over $100,000 per household – then check out the below cities which have either high concentrations or high numbers of Boomers.
Source: Income360®, CBSAs with Over 50,000 Households
Standout Markets for Baby Boomer Income
The average Baby Boomer household has total income of about $100,000, but there are some geographies in which the average is much higher. Be sure to include these high-income Boomer markets in your sales and marketing plans.
Markets with the Highest Boomer Total Income
- Bridgeport-Stamford, CT: $170,000
- Austin-Round Rock, TX: $166,000
- Raleigh, NC: $156,000
- Los Alamos, NM: $155,000
- Houston, TX: $154,000
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