Get Ready for Golf

March 8, 2017 Data-driven Marketing

Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-income households? Let’s take a look.

Did You Know: Get Ready for Golf

Source: Income360®, Income360®, Discretionary Spending Dollars™, Digital Targeting Segments, Financial Cohorts® and data provided by Gfk MRI

Professional Golf Fans – Who are They?

Professional Golf attracts huge audiences, both in-person fans and viewers from afar. If you advertise with a Professional Golf event, these are the clusters you are most likely to reach.

Professional Golf Events: Economic Cohorts cluster that is most likely to…

  • Attend an event: N67: Executive Spenders – Suburban Couples
  • Watch an event on TV: L63: Established Wealth – Suburban Retirees
  • Listen to an event on the radio: E26: Getting Ahead – Young City Families

Source: Digital Targeting Segments, Economic Cohorts® and data provided by Gfk MRI

Note: Our digital segments do not include any personally identifiable information. Segments are estimates of likely household characteristics built using anonymous, aggregated, neighborhood-level data.

 

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