Better leverage your in-house customer data by enhancing your Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This podcast discusses Customer Lifetime Value and Customer Equity. Equifax can help clients take advantage of their customer data, enhanced with economic data, to create more comprehensive Customer Lifetime Value calculations and help augment their marketing program strategies. Best practices in Customer Lifetime Value modeling can help inform and deliver more effective customer engagement programs while helping to optimize marketing programs and budgets. The full webinar is available at: http://resources.ixicorp.com/videos-webinars-podcasts-2/marketing-best-practices-in-customer-lifetime-value-for-communications-marketers
Home » Solutions for Communications Marketers » PODCAST: Best Practices in Customer Lifetime Value for Communications Marketers
Other content in this Stream
Acquire Customers with Above-average Lifetime Value
Digital Segments Targeting Millennials
Economic Cohorts brochure
Digital Targeting Segments - Communications
Customer Acquisition - 5 Questions to Ask
Data-driven Marketing Self-Assessment for Communications
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Data-driven Marketing for Communications & Digital Media
Finding (and Keeping!) Your Best Customers: Three Reasons Why It’s Even Harder Than You Think
Who are your best customers, and how do you keep them engaged? Communications and digital media marketers struggle with this constantly. Consumers are breaking away from traditional media...
Data-driven Marketing from Equifax
OTT Flaunts a Whopping 98% Ad Engagement
Advertising via OTT Platforms can be More Effective than Traditional TV Advertising When consumers can view the TV shows and movies they want, at the time they want, it’s no surprise that...
Communications - Too Little or Too Much Data?
Digital Marketing Best Practices
Baby Boomers – Which Cities Attract Boomers?
Baby Boomers: Which Cities Attract Boomers? There are some areas where the concentration of Boomer households exceeds 58% of the population – significantly higher than the national average. If...
Best Practices in Segmentation
Segmentation using Economic Cohorts
Marketing Best Practices in Customer Lifetime Value for Communications Marketers
Better leverage your in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This webinar presents ways Equifax can help c
Baby Boomers – Where are They?
Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approximately $320,000 in average assets per household – then check out these cities. The post...
Meet HENRY – High Earners, Not Rich Yet
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
Digital Targeting Segments - Poster