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Omni-Channel Advertising: Channels for Financial Services
TV Advertising: Still the Most Popular When it comes to digital advertising, what is the right mix of channels to best reach target customers and prospects? For many consumers, the answer is...
Digital Targeting Segments from Equifax
Digital Segments Targeting Millennials
Marketing Solutions for Insurance
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances
How do Baby Boomers Borrow? Boomers have reduced their outstanding credit in the last five years, but their high mortgage balances keep their total outstanding credit balance higher than the...
Data-driven Marketing from Equifax
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Cities with Huge Growth in Millennial Households
Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...
Top Interests – Millennials vs. Baby Boomers
If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests. The post Top Interests – Millennials vs. Baby Boomers appeared first...
Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?
In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Economic Cohorts clusters are the most connected with brands via social media...
Where Do Henrys Live?
This month, we wrap up our series on Henrys (High earners, not rich yet) by learning about where they live. The post Where Do Henrys Live? appeared first on Equifax Data-driven Marketing.
Understand Your Web Visitors with AudienceIntel
AudienceIntelTM is a web analytics tool that delivers insights about your own website, digital ads, email campaigns and mobile presence. Set up a Free Trial! Implement our 30-day Free Trial (https:/
Are Henrys Not Rich Yet Because They’re Shopaholics?
In our continuing series on Henrys (High earners, not rich yet), we wanted to delve further into their spending habits. The post Are Henrys Not Rich Yet Because They’re Shopaholics? appeared first...
Understand Your Web Visitors Better…
Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web...
Best Practices in Segmentation
Digital Marketing Best Practices
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. The post Meet Henry appeared first on Equifax Data-driven Marketing.
Segmentation using Economic Cohorts
Insurance Propensity Digital Targeting Segments