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Solutions for Restaurant Marketers

Equifax can help clients take advantage of their internal data, enhanced with economic data, to create a more comprehensive view of guests and inform better decision-making. Learn more…

  • Digital Targeting Segments - Poster

    Digital Targeting Segments - Poster

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  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

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  • Understanding the Millennial Wallet

    Understanding the Millennial Wallet

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...

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  • Cities with Huge Growth in Millennial Households

    Cities with Huge Growth in Millennial Households

    Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...

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  • Restaurant Marketer’s Checklist

    Restaurant Marketer’s Checklist

    Check out the Restaurant Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and...

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  • Top Interests – Millennials vs. Baby Boomers

    Top Interests – Millennials vs. Baby Boomers

    If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests. The post Top Interests – Millennials vs. Baby Boomers appeared first...

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  • Check out the Equifax Restaurant Blog

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  • Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?

    Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?

    In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Economic Cohorts clusters are the most connected with brands via social media...

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  • Where Do Henrys Live?

    Where Do Henrys Live?

    This month, we wrap up our series on Henrys (High earners, not rich yet) by learning about where they live. The post Where Do Henrys Live? appeared first on Equifax Data-driven Marketing.

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  • Are Henrys Not Rich Yet Because They’re Shopaholics?

    Are Henrys Not Rich Yet Because They’re Shopaholics?

    In our continuing series on Henrys (High earners, not rich yet), we wanted to delve further into their spending habits. The post Are Henrys Not Rich Yet Because They’re Shopaholics? appeared first...

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  • Meet Henry

    Meet Henry

    If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. The post Meet Henry appeared first on Equifax Data-driven Marketing.

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  • Millennial Diners

    Millennial Diners

    As the Millennial generation continues to gain in spending power, we wanted to take a closer look at Millennials who are frequent restaurant diners... The post Millennial Diners appeared first on...

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  • Restaurant Preferences by Income Tier

    Restaurant Preferences by Income Tier

    As we launch our latest digital targeting segments for restaurant types, we looked at the household distributions for each segment by income tier compared to the U.S. population. The post...

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  • Marketing Solutions for Restaurants

    Marketing Solutions for Restaurants

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  • Understand Your Web Visitors Better…

    Understand Your Web Visitors Better…

    Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web...

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  • Digital Marketing Best Practices

    Digital Marketing Best Practices

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  • Deliver an Omni-Channel Experience with Financial Insights

    Deliver an Omni-Channel Experience with Financial Insights

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  • Leverage Restaurant Data for Better Guest Engagement

    Leverage Restaurant Data for Better Guest Engagement

    Restaurant marketers recently convened for a webinar about “Reaching for Restaurant Bliss”. The aim was for ways for restaurants to leverage the wealth of their in-house POS data for Customer...

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  • Transforming Transaction Data Technical Document

    Transforming Transaction Data Technical Document

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  • Best Practices in Segmentation

    Best Practices in Segmentation

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  • Transform Restaurant Marketing by Leveraging Transactional Data

    Transform Restaurant Marketing by Leveraging Transactional Data

    Too few restaurants leverage their vast wealth of transactional point of sale (POS) data to better understand their customers beyond their dining experience. Even fewer use it to understand their...

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