Baby Boomer Wallets are Booming

August 22, 2017 Data-driven Marketing


Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this infographic and then contact Equifax for additional insights on Boomers and other target audiences that can help optimize your marketing efforts.

How do Boomers handle their finances? Where can marketers find this attractive audience?

The post Baby Boomer Wallets are Booming appeared first on Equifax Data-driven Marketing.


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