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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
The State of Data 2017 - DMA-IAB-Winterberry Group
Digital Marketing Best Practices
Segmentation using Economic Cohorts
Economic Cohorts - Cluster Details
Omni-Channel Advertising: Comparing the Channels
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
Digital Targeting Segments from Equifax
Digital Segments Targeting Millennials
Marketing Solutions for Restaurants
Economic Cohorts brochure
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Data-driven Marketing from Equifax
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Cities with Huge Growth in Millennial Households
Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...
Restaurant Marketer’s Checklist
Check out the Restaurant Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and...
Top Interests – Millennials vs. Baby Boomers
If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests. The post Top Interests – Millennials vs. Baby Boomers appeared first...
Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?
In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Economic Cohorts clusters are the most connected with brands via social media...
Where Do Henrys Live?
This month, we wrap up our series on Henrys (High earners, not rich yet) by learning about where they live. The post Where Do Henrys Live? appeared first on Equifax Data-driven Marketing.
Are Henrys Not Rich Yet Because They’re Shopaholics?