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Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Cities with Huge Growth in Millennial Households
Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...
Restaurant Marketer’s Checklist
Check out the Restaurant Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and...
Top Interests – Millennials vs. Baby Boomers
If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests. The post Top Interests – Millennials vs. Baby Boomers appeared first...
Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?
In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Economic Cohorts clusters are the most connected with brands via social media...
Where Do Henrys Live?
This month, we wrap up our series on Henrys (High earners, not rich yet) by learning about where they live. The post Where Do Henrys Live? appeared first on Equifax Data-driven Marketing.
Are Henrys Not Rich Yet Because They’re Shopaholics?
In our continuing series on Henrys (High earners, not rich yet), we wanted to delve further into their spending habits. The post Are Henrys Not Rich Yet Because They’re Shopaholics? appeared first...
Meet Henry
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. The post Meet Henry appeared first on Equifax Data-driven Marketing.
Millennial Diners
As the Millennial generation continues to gain in spending power, we wanted to take a closer look at Millennials who are frequent restaurant diners... The post Millennial Diners appeared first on...
Restaurant Preferences by Income Tier
As we launch our latest digital targeting segments for restaurant types, we looked at the household distributions for each segment by income tier compared to the U.S. population. The post...
Understand Your Web Visitors Better…
Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web...
Leverage Restaurant Data for Better Guest Engagement