Economic Cohorts - Cluster Details

Economic Cohorts® is a breakthrough household segmentation system that leverages our unique and proprietary household economic information to segment households by what matters most – a 360° view of households’ likely economics, including a more accurate and complete picture of total
income, total discretionary spending, and credit capacity and usage.

The Economic Cohorts clusters are defined using a combination of the following household characteristics:

  • Economic capacity
  • Demographics / age
  • Credit data
  • Geographic information / urbanicity

Once clusters are defined, additional descriptive data is added to each cluster with consumer and media behaviors and preferences and attitudes and lifestyle information.

View cluster details for Economic Cohorts in our interactive tool.

          

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Segmentation using Economic Cohorts
Segmentation using Economic Cohorts

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