Made With Uberflip Content Marketing

Welcome to Data-driven Marketing - Resources

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers efficiently. Learn More…

  • Data-driven Marketing Self-Assessment for Financial Services

    Data-driven Marketing Self-Assessment for Financial Services

    Read PDF
  • Data-driven Marketing Self-Assessment for Communications

    Data-driven Marketing Self-Assessment for Communications

    Read PDF
  • Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services

    Read PDF
  • Data-driven Marketing for Communications & Digital Media

    Data-driven Marketing for Communications & Digital Media

    Read PDF
  • ×

    Sign Up for Monthly Insights!

    First Name
    Last Name
    GUID
    Company
    Industry
    Thank you!
    Error - something went wrong!
  • Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances

    Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances

    How do Baby Boomers Borrow? Boomers have reduced their outstanding credit in the last five years, but their high mortgage balances keep their total outstanding credit balance higher than the...

    Read Article
  • Baby Boomers: Rising Assets and Steady Portfolio Allocation

    Baby Boomers: Rising Assets and Steady Portfolio Allocation

    Baby Boomers: Rising Assets and Steady Portfolio Allocation With estimated assets over 24% higher than the average U.S. household, Baby Boomers tend to allocate their wealth slightly more toward...

    Read Article
  • Leveraging Financial Cohorts Online to Power Deposit Growth

    Leveraging Financial Cohorts Online to Power Deposit Growth

    Read PDF
  • Baby Boomers – Which Cities Attract Boomers?

    Baby Boomers – Which Cities Attract Boomers?

    Baby Boomers: Which Cities Attract Boomers? There are some areas where the concentration of Boomer households exceeds 58% of the population – significantly higher than the national average. If...

    Read Article
  • Baby Boomers – Where are They?

    Baby Boomers – Where are They?

    Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approximately $320,000 in average assets per household – then check out these cities. The post...

    Read Article
  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

    Read PDF
  • Digital Marketing Best Practices

    Digital Marketing Best Practices

    Read PDF
  • Baby Boomers: Higher Assets Can Fund Their Future

    Baby Boomers: Higher Assets Can Fund Their Future

    The rising stock market has stacked the cards in their favor: even though Boomers hold about 40% of the nation’s credit balance, they control over 46% of U.S. total invested assets. The post Baby...

    Read Article
  • Baby Boomers: Higher Total Income, Less Spending

    Baby Boomers: Higher Total Income, Less Spending

    With average total income topping $100,000 per household, Baby Boomers are well positioned for the future. The post Baby Boomers: Higher Total Income, Less Spending appeared first on Equifax...

    Read Article
  • Understanding the Millennial Wallet

    Understanding the Millennial Wallet

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...

    Read Article
  • Gen X – High Assets and More

    Gen X – High Assets and More

    If you are looking for households that are likely to have over $200,000 in average estimated assets, may be ready to spend now, or might need loans, then check out Generation X. The post Gen X –...

    Read Article
  • The Gen X Surprise

    The Gen X Surprise

    Guess which generation has the highest estimated discretionary spending AND total income AND credit balance? It’s Generation X. The post The Gen X Surprise appeared first on Equifax Data-driven...

    Read Article
  • Meet HENRY – High Earners, Not Rich Yet

    Meet HENRY – High Earners, Not Rich Yet

    If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....

    Read Article
  • Get Ready for Golf

    Get Ready for Golf

    Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-income households? Let’s take a...

    Read Article
  • Reach High-Asset Golf Fans

    Reach High-Asset Golf Fans

    Golf fans have average assets per household of over $985,000! Learn more about how to reach and advertise to these high-asset households that enjoy watching and playing golf. The post Reach...

    Read Article
  • Millennial Cities:  Boston vs. Pittsburgh vs. Miami

    Millennial Cities: Boston vs. Pittsburgh vs. Miami

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. The Boston, Pittsburgh and Miami metro areas have each had huge influxes of...

    Read Article
  • loading
    Loading More...