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Welcome to Data-driven Marketing - Resources

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers efficiently. Learn More…

  • Leveraging Financial Cohorts Online to Power Deposit Growth

    Leveraging Financial Cohorts Online to Power Deposit Growth

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  • Baby Boomers – Which Cities Attract Boomers?

    Baby Boomers – Which Cities Attract Boomers?

    Baby Boomers: Which Cities Attract Boomers? There are some areas where the concentration of Boomer households exceeds 58% of the population – significantly higher than the national average. If...

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  • Baby Boomers – Where are They?

    Baby Boomers – Where are They?

    Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approximately $320,000 in average assets per household – then check out these cities. The post...

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  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

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  • Digital Marketing Best Practices

    Digital Marketing Best Practices

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  • Baby Boomers: Higher Assets Can Fund Their Future

    Baby Boomers: Higher Assets Can Fund Their Future

    The rising stock market has stacked the cards in their favor: even though Boomers hold about 40% of the nation’s credit balance, they control over 46% of U.S. total invested assets. The post Baby...

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  • Baby Boomers: Higher Total Income, Less Spending

    Baby Boomers: Higher Total Income, Less Spending

    With average total income topping $100,000 per household, Baby Boomers are well positioned for the future. The post Baby Boomers: Higher Total Income, Less Spending appeared first on Equifax...

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  • Understanding the Millennial Wallet

    Understanding the Millennial Wallet

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...

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  • Gen X – High Assets and More

    Gen X – High Assets and More

    If you are looking for households that are likely to have over $200,000 in average estimated assets, may be ready to spend now, or might need loans, then check out Generation X. The post Gen X –...

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  • The Gen X Surprise

    The Gen X Surprise

    Guess which generation has the highest estimated discretionary spending AND total income AND credit balance? It’s Generation X. The post The Gen X Surprise appeared first on Equifax Data-driven...

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  • Meet HENRY – High Earners, Not Rich Yet

    Meet HENRY – High Earners, Not Rich Yet

    If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....

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  • Get Ready for Golf

    Get Ready for Golf

    Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-income households? Let’s take a...

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  • Reach High-Asset Golf Fans

    Reach High-Asset Golf Fans

    Golf fans have average assets per household of over $985,000! Learn more about how to reach and advertise to these high-asset households that enjoy watching and playing golf. The post Reach...

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  • Millennial Cities:  Boston vs. Pittsburgh vs. Miami

    Millennial Cities: Boston vs. Pittsburgh vs. Miami

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. The Boston, Pittsburgh and Miami metro areas have each had huge influxes of...

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  • Cities with Huge Growth in Millennial Households

    Cities with Huge Growth in Millennial Households

    Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...

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  • US International Travel – Influencers & Advocates

    US International Travel – Influencers & Advocates

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • US International Travel – Consuming on Credit Segment

    US International Travel – Consuming on Credit Segment

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • Credit Union Marketer’s Checklist

    Credit Union Marketer’s Checklist

    Check out the Credit Union Marketer’s Checklist infographic to learn how Equifax can help you gain knowledge about your members, enhance your marketing, and cross some items off your list. The...

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  • US International Travel – City Slickers Segment

    US International Travel – City Slickers Segment

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • International Travel Habits – City Slickers vs. Consuming on Credit

    International Travel Habits – City Slickers vs. Consuming on Credit

    Both of these segments are comprised of millennials, but with their contrasting estimated income and spending patterns, their international travel choices and booking style vary widely. The post...

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