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Determining the Opportunity & Creating Client Treatment Groups - Banking
Cost per Profitable Acquisition is the Metric to Measure
The Cookie Crumbles - The Need for People-based Measurement
High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
Acquiring Credit Card Customers and Balances
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
Advancing your Marketing Strategy in a Digital World
The State of Data 2017 - DMA-IAB-Winterberry Group
Checklist for Communications Marketers
3 Reasons Marketers Must Prioritize Customer Experience
Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiring customers and building long-term, profitable...
The Foundation of IXI Data
Surpassing Online CPA Goals with Financial and Economic Based Audience Targeting
Customer Experience Thrives on Data-driven Insights
Improving Customer Experience for High-Value Relationships
Leading Bank Enhances Prescreen Efficiency for Card Acquisition Campaigns
Customer Acquisition: Reaching Profitable Younger Prospects with Precise Segmentation and Targeting
Finding Value in Low Potential Brokerage Customers
Mortgage Customer Retention and Recapture
Digital Marketing Best Practices