Get Ready for Golf

March 8, 2017 Data-driven Marketing

Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-income households? Let’s take a look.

Did You Know: Get Ready for Golf

Source: Income360®, Income360®, Discretionary Spending Dollars™, Digital Targeting Segments, Financial Cohorts® and data provided by Gfk MRI

Professional Golf Fans – Who are They?

Professional Golf attracts huge audiences, both in-person fans and viewers from afar. If you advertise with a Professional Golf event, these are the clusters you are most likely to reach.

Professional Golf Events: Economic Cohorts cluster that is most likely to…

  • Attend an event: N67: Executive Spenders – Suburban Couples
  • Watch an event on TV: L63: Established Wealth – Suburban Retirees
  • Listen to an event on the radio: E26: Getting Ahead – Young City Families

Source: Digital Targeting Segments, Economic Cohorts® and data provided by Gfk MRI

Note: Our digital segments do not include any personally identifiable information. Segments are estimates of likely household characteristics built using anonymous, aggregated, neighborhood-level data.

 

Want to learn more?
Contact your account representative or click here.

The post Get Ready for Golf appeared first on Equifax Data-driven Marketing.

Previous Article
Meet HENRY – High Earners, Not Rich Yet
Meet HENRY – High Earners, Not Rich Yet

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they ...

Next Article
Reach High-Asset Golf Fans
Reach High-Asset Golf Fans

Golf fans have average assets per household of over $985,000! Learn more about how to reach and advertise ...