Restaurant Preferences by Income Tier

May 13, 2014 Data-driven Marketing

As we launch our latest digital targeting segments for restaurant types, we decided to look at the household distributions for each segment by income tier compared to the U.S. population:

Restaurant Preferences by Income Tier

Source: IXI Services Digital Targeting Segments


Spotlight on Restaurant Segments

What percent of U.S. households fall into each restaurant segment?

  • Quick Serve Restaurant Diners: 23.22%
  • Fast Casual Restaurant Diners: 19.99%
  • Casual Restaurant Diners: 15.36%
  • Fine Casual Restaurant Diners: 11.91%

Click here for definitions of each restaurant type.


Want to learn more?

Contact your account representative or click here.

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