Which Financial Cohorts Clusters are Most Connected to Brands via Social Media?

November 9, 2016 Data-driven Marketing

In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Financial Cohorts clusters are the most connected with brands via social media platforms? Let’s find out.

Did You Know: Which Financial Cohorts Clusters are Most Connected to Brands via Social Media?

Source: Financial Cohorts® and data provided by Gfk MRI

Spotlight on Youthful Promise: Credit Dependent

While these suburban and metropolitan households have moderate assets and incomes, they are heavily dependent on credit. They have many lines of credit, and they may be paying off substantial student loans. Despite their high credit balances, their credit scores are still fairly strong. They have a diverse investment portfolio and several high risk investments.

The households in this cluster are politically middle-of-the-road, and are mostly singles with a college education. They are tech-savvy and use the Internet to stay up-to-date and informed on trends and news
 

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