How will retail banking survive the throes of change?
It used to be that retail banks had a pretty clear view of customer needs and how to meet them. But technology and regulation have bred a chaotic, new environment. Equifax has a long history of helping banks grow and protect their business. New marketing consumer insights are needed to compete and remain relevant. With the expanded use of predictive analytics, Equifax helps financial institutions say in tune with what’s going on with customers.