Welcome to Data-driven Marketing solutions from Equifax

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.

  • 6 Tips to Revitalize Lending Acquisition Campaigns

    6 Tips to Revitalize Lending Acquisition Campaigns

    Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.

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    2021 Wealth Trends Report

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  • Auto email acquisition campaign beats KPI goals

    Auto email acquisition campaign beats KPI goals

    Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.

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  • Develop pre-collections account treatment strategy using Financial Durability

    Develop pre-collections account treatment strategy using Financial Durability

    Enhance collections strategy with Financial Durability to maximize account recovery.

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  • Understand health of credit account portfolio with Financial Durability

    Understand health of credit account portfolio with Financial Durability

    Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities

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  • Financial Durability can help segment audiences prior to credit line increase

    Financial Durability can help segment audiences prior to credit line increase

    Financial Durability Index can help find hidden accounts that should qualify for credit line increases.

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  • Use Financial Durability to expand Prescreen audiences

    Use Financial Durability to expand Prescreen audiences

    Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Wealth Insights Suite

    Wealth Insights Suite

    Financial institutions can differentiate and find high-potential consumers for your products and services.

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  • Economic Insights Suite

    Economic Insights Suite

    Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Find new pockets of opportunity for Prescreen with financial capacity insights

    Find new pockets of opportunity for Prescreen with financial capacity insights

    Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.

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  • Improve Collections Strategies with Household Ability to Pay - Case Study

    Improve Collections Strategies with Household Ability to Pay - Case Study

    Case study - Using Ability to Pay Index from Equifax helps firms identify accounts that are more likely to pay as well as achieve improvements in unit yield and net collections.

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  • Identify hidden risk within a customer portfolio

    Identify hidden risk within a customer portfolio

    Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect

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  • Fine-tune targeting criteria to reach homeowners seeking cash

    Fine-tune targeting criteria to reach homeowners seeking cash

    Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.

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  • Drive Retail Segmentation with Economic Insights

    Drive Retail Segmentation with Economic Insights

    Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.

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  • Marketing Solutions for Acquisition Campaigns for Lenders

    Marketing Solutions for Acquisition Campaigns for Lenders

    Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.

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  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

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  • Follow Up a Prescreen Direct Mail Campaign with Email

    Follow Up a Prescreen Direct Mail Campaign with Email

    Financial institutions turn to Equifax for personalized and targeted email campaigns.

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  • Financial Spectrum

    Financial Spectrum

    Compliance-friendly audience segmentation for IXI Network members.

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  • Enhance Prescreen campaigns with email

    Enhance Prescreen campaigns with email

    Turn to Equifax for personalized, targeted email campaigns for Prescreen

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  • 5 Audience Segments You Should Use This Holiday Season

    5 Audience Segments You Should Use This Holiday Season

    Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.

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  • The Journey to Help Consumers Hear “Yes” More

    The Journey to Help Consumers Hear “Yes” More

    Equifax has come a long way since its founding in 1899 by a pair of Tennessee-based grocers. Those long-ago grocers […] The post The Journey to Help Consumers Hear “Yes” More appeared first on...

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  • Tackling fraud initiated through authorized user abuse

    Tackling fraud initiated through authorized user abuse

    Minimize fraud losses due to synthetic identity accounts

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  •  5 Online Audiences to Reach in Time for Back-to-School Season

    5 Online Audiences to Reach in Time for Back-to-School Season

    Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.

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