Welcome to Data-driven Marketing solutions from Equifax
Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.
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ViewBetter Digital Advertising Through Data
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
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Data Dialogues Podcast: Where business leaders share their data stories.
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ReadDifferentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
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ReadCompliance-friendly 3rd-party wealth solution provides enhanced precision
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
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ReadWhy COVID-19 Is Driving a Marketing Revolution | ANA
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
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ReadFirms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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ReadFinancial services firm challenged by wasted online ad spend
Reaching the right audience online with wealth-based targeting
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ReadBrokerage firm develops data-driven approach to guide omni-channel marketing efforts
Custom addressable TV segments help achieve 500% lift in new account assets
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ReadUse compliance-friendly 3rd party data to power marketing models
How to use 3rd party estimated household financial measures without protected class demographics
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800+ Digital Targeting Segments
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ReadEnhance Prescreen and Keep Lending
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...
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ReadUnderstanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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ReadDigital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
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ReadWhat Lies Beneath? A Look At America’s Wallet | ANA
What demographic data doesn’t reveal about consumers — and what financial durability does
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ReadBuilding Digital Trust: The New Normal
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...
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ReadMarketing Tips for Lenders
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ReadBrokerage Marketing and Customer Acquisition Checklist
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ReadTurning Big Data Into Big Revenue
Segmentation Tips for Relevant Member-Centric Marketing
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ReadSpotlight on 2020 Holiday Shopping and Discretionary Spending
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ReadThe Conference Board: Big Opportunities for Brands to Innovate
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...
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ReadChecklist: Marketing Strategies for this Recession
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...
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ReadFive Steps to Take Your Lending Business Online
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
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