Welcome to Data-driven Marketing solutions from Equifax

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.

  • Compliance-friendly 3rd-party wealth solution provides 75% accuracy

    Compliance-friendly 3rd-party wealth solution provides 75% accuracy

    WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.

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  • Why COVID-19 Is Driving a Marketing Revolution | ANA

    Why COVID-19 Is Driving a Marketing Revolution | ANA

    As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Financial services firm challenged by wasted online ad spend

    Financial services firm challenged by wasted online ad spend

    Reaching the right audience online with wealth-based targeting

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  • Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Custom addressable TV segments help achieve 500% lift in new account assets

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  • Use compliance-friendly 3rd party data to power marketing models

    Use compliance-friendly 3rd party data to power marketing models

    How to use 3rd party estimated household financial measures without protected class demographics

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  • Enhance Prescreen and Keep Lending

    Enhance Prescreen and Keep Lending

    This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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  • 800+ Digital Targeting Segments

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  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

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  • What Lies Beneath? A Look At America’s Wallet | ANA

    What Lies Beneath? A Look At America’s Wallet | ANA

    What demographic data doesn’t reveal about consumers — and what financial durability does

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  • Building Digital Trust: The New Normal

    Building Digital Trust: The New Normal

    It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...

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  • Marketing Tips for Lenders

    Marketing Tips for Lenders

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  • Brokerage Marketing and Customer Acquisition Checklist

    Brokerage Marketing and Customer Acquisition Checklist

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  • Turning Big Data Into Big Revenue

    Turning Big Data Into Big Revenue

    Segmentation Tips for Relevant Member-Centric Marketing

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  • Spotlight on 2020 Holiday Shopping and Discretionary Spending

    Spotlight on 2020 Holiday Shopping and Discretionary Spending

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  • The Conference Board: Big Opportunities for Brands to Innovate

    The Conference Board: Big Opportunities for Brands to Innovate

    The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...

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  • Checklist: Marketing Strategies for this Recession

    Checklist: Marketing Strategies for this Recession

    Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...

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  • Extend your targeting online with financial and economic insights

    Extend your targeting online with financial and economic insights

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  • Five Steps to Take Your Lending Business Online

    Five Steps to Take Your Lending Business Online

    Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.

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  • 3 Actions to Take Now to Improve Your Account Management

    3 Actions to Take Now to Improve Your Account Management

    During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...

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