Welcome to Data-driven Marketing solutions from Equifax
Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.
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View6 Tips to Revitalize Lending Acquisition Campaigns
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
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ViewDDM - Better Digital Advertising Through Data - eBook
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ViewDrive Customer Growth eBook
eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.
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ReadPopular Digital Targeting Segments for Back-to-School Shoppers
Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
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ViewFinancial Services and The Young Affluent - 6 Ways to Capture their Potential - eBook
Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.
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ReadAcquiring young, mass affluent customers - Case Study
Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 million and total assets by $108 million.
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Affluence Index Digital Targeting Segments
Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.
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Drive Smarter Revenue - Learn Your Revenue IQ
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ViewEquifax - Better Digital Advertising Through Data eBook
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ReadWhat Lies Beneath? A Look At America’s Wallet | ANA
What demographic data doesn’t reveal about consumers — and what financial durability does
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800+ Digital Targeting Segments
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Spending Power Digital Targeting Segments
Develop online audiences based on discretionary spending capacity.
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Digital Targeting Segments - Investment and Wealth Management
Digital Targeting Segments - Investment and Wealth Management.
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ReadResort Visitors
With winter weather making many of us daydream of sandy beaches and lounge chairs, we decided to take a closer look at U.S. households who are likely to vacation at resorts: The post Resort...
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ReadEconomic Rebound
The Great Recession hurt American consumers badly, but the economy has since trended up and markets have recovered. The post Economic Rebound appeared first on Equifax Data-driven Marketing.
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ReadOnline Shopping Habits by Age and Income Tier
With the holiday shopping season ramping up, we wanted to see how age and income impact households’ likely dominant online shopping preferences. The post Online Shopping Habits by Age and Income...
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ReadETF Investors – Who Are They?
Exchange Traded Funds (ETFs)* have been steadily rising in popularity over the past several years. So, this month we decided to take a closer look at the households who invest in ETFs. The post...
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Data Dialogues Podcast: Where business leaders share their data stories.
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ReadDoes Income Impact Gen X’s Preferred Auto Features?
This month we decided to take a look at how income plays a role in the special features that Gen X households (ages 35-50) likely have in their cars. The chart below lists the top three features...
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ReadPortland vs. Raleigh
How does the financial profile for households in Portland differ from those in Raleigh? The post Portland vs. Raleigh appeared first on Equifax Data-driven Marketing.
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ReadLuxury Travelers – Where Do They Live?
In the past we explored preferred travel destinations and activities of U.S. households. This month, we decided to take a closer look at where households who are likely to take luxury vacations...
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ReadIRA Investors – Where Do They Live?
Individual Retirement Accounts (IRAs) are a popular way for U.S. households to prepare for their financial futures. This month, we wanted to uncover “hot markets” for IRA investors. The post IRA...
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ReadAsset Allocation: Before, During, and After the Great Recession
Although the personal wealth of U.S. residents has increased significantly since the 2008 recession from $19.2 trillion post-recession to $31 trillion today... The post Asset Allocation: Before,...
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ReadRegional Wealth Tier Breakdowns
This month we wanted to take a closer look at estimated household wealth across the U.S. Specifically, the map below shows the percent of households that fall into each estimated wealth tier...
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