Welcome to Data-driven Marketing solutions from Equifax

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.

  • Follow Up a Prescreen Direct Mail Campaign with Email

    Follow Up a Prescreen Direct Mail Campaign with Email

    Financial institutions turn to Equifax for personalized and targeted email campaigns.

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    2021 Wealth Trends Report

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  • The Journey to Help Consumers Hear “Yes” More

    The Journey to Help Consumers Hear “Yes” More

    Equifax has come a long way since its founding in 1899 by a pair of Tennessee-based grocers. Those long-ago grocers […] The post The Journey to Help Consumers Hear “Yes” More appeared first on...

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  • Tackling fraud initiated through authorized user abuse

    Tackling fraud initiated through authorized user abuse

    Minimize fraud losses due to synthetic identity accounts

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  •  5 Online Audiences to Reach in Time for Back-to-School Season

    5 Online Audiences to Reach in Time for Back-to-School Season

    Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.

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  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.

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  • Kicking Off the Summer Auto-Buying Season

    Kicking Off the Summer Auto-Buying Season

    Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […] The post Kicking Off the Summer Auto-Buying Season appeared...

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Storytelling Through Data

    Storytelling Through Data

    Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […] The post Storytelling Through Data appeared first on Equifax Insights Blog.

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  • A More Inclusive Perspective That Benefits Borrowers (and Builds Business)

    A More Inclusive Perspective That Benefits Borrowers (and Builds Business)

    Do Good and Do Well Through Third-Party Verifications As a lender, you understand that consumers and borrowers seek loans for […] The post A More Inclusive Perspective That Benefits Borrowers (and...

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Podcast: Growing Optimism and a Rising GDP

    Podcast: Growing Optimism and a Rising GDP

    Light at the End of the Tunnel The U.S. economic forecast is strong. In fact, Moody’s Analytics’ outlook for 2021 […] The post Podcast: Growing Optimism and a Rising GDP appeared first on Equifax...

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  • Pandemic Effects on U.S. Consumer Finances and Attitudes

    Pandemic Effects on U.S. Consumer Finances and Attitudes

    The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...

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  • The U.S. Economy and Consumer Wealth in 2021

    The U.S. Economy and Consumer Wealth in 2021

    This is a recap of the April 1 webinar, Market Pulse: The Tide is Turning. We are sharing key insights […] The post The U.S. Economy and Consumer Wealth in 2021 appeared first on Equifax Insights...

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  • Top 5 Digital Audiences Ready for Summer Fun

    Top 5 Digital Audiences Ready for Summer Fun

    Find your potential digital target audience just in time for summer.

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  • 4 Household Finance Trends Influenced by the COVID-19 Pandemic

    4 Household Finance Trends Influenced by the COVID-19 Pandemic

    Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio

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  • Enhance portfolio management process with Smart Alerts

    Enhance portfolio management process with Smart Alerts

    A credit issuer increased frequency of account reviews to better assess risk

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  • Lending Industry: Here’s Something More Than Shiny and New

    Lending Industry: Here’s Something More Than Shiny and New

    If you are engaged with the loan origination side of the mortgage or other industries, it is likely that, lately […] The post Lending Industry: Here’s Something More Than Shiny and New appeared...

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  • 2021 Wealth Trends

    2021 Wealth Trends

    Marketers can use these insights to adjust their marketing and customer engagement strategies to meet these new realities and customers’ changing needs.

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  • 6 Positive Trends in the Auto Market

    6 Positive Trends in the Auto Market

    While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […] The post 6 Positive Trends in the Auto Market appeared...

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  • Sell More Cars with Income and Employment Data

    Sell More Cars with Income and Employment Data

    Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […] The post Sell More Cars with Income and Employment Data...

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  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

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  • 2021 Insights for Small Business and Commercial Real Estate

    2021 Insights for Small Business and Commercial Real Estate

    In this recap of our March 4 webinar, “Market Pulse: Return to Opportunity for Commercial Real Estate,” Sarah Briscoe, senior […] The post 2021 Insights for Small Business and Commercial Real...

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