Welcome to Data-driven Marketing solutions from Equifax

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.

  • 6 Tips to Revitalize Lending Acquisition Campaigns

    6 Tips to Revitalize Lending Acquisition Campaigns

    Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.

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  • Popular Digital Targeting Segments for Back-to-School Shoppers

    Popular Digital Targeting Segments for Back-to-School Shoppers

    Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.

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  • Financial Services and The Young Affluent  - 6 Ways to Capture their Potential - eBook

    Financial Services and The Young Affluent - 6 Ways to Capture their Potential - eBook

    Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.

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  • Acquiring young, mass affluent customers - Case Study

    Acquiring young, mass affluent customers - Case Study

    Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 million and total assets by $108 million.

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  • Affluence Index Digital Targeting Segments

    Affluence Index Digital Targeting Segments

    Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.

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  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

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  • What Lies Beneath? A Look At America’s Wallet | ANA

    What Lies Beneath? A Look At America’s Wallet | ANA

    What demographic data doesn’t reveal about consumers — and what financial durability does

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  • Drive Smarter Revenue - Learn Your Revenue IQ

    Take the Test
  • Spending Power Digital Targeting Segments

    Spending Power Digital Targeting Segments

    Develop online audiences based on discretionary spending capacity.

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  • 5 Ways to Deepen Relationships with Your Best Customers eBook

    5 Ways to Deepen Relationships with Your Best Customers eBook

    Improve customer engagement with your best customers. Financial insights can help grow sales and increase retention.

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Financial Durability can help segment audiences prior to credit line increase

    Financial Durability can help segment audiences prior to credit line increase

    Financial Durability Index can help find hidden accounts that should qualify for credit line increases.

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  • 7 Tips to Elevate Account Management for Credit Portfolios

    7 Tips to Elevate Account Management for Credit Portfolios

    Identify both hidden risk and hidden opportunities across your customer portfolio. 7 tips for more effective credit account management.

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  • Develop pre-collections account treatment strategy using Financial Durability

    Develop pre-collections account treatment strategy using Financial Durability

    Enhance collections strategy with Financial Durability to maximize account recovery.

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  • Account Management for Lenders

    Account Management for Lenders

    Manage your credit portfolio more effectively. Spot hidden risk and fraud early. Identify accounts for potential growth. Learn how Equifax can help your account management efforts.

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  • Understand health of credit account portfolio with Financial Durability

    Understand health of credit account portfolio with Financial Durability

    Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities

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  • Use Financial Durability Index to expand Prescreen audiences

    Use Financial Durability Index to expand Prescreen audiences

    Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Wealth Insights Suite

    Wealth Insights Suite

    Financial institutions can differentiate and find high-potential consumers for your products and services.

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    When consumers are under economic stress, differentiate your customers' households by likely financial resilience.

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  • Economic Insights Suite

    Economic Insights Suite

    Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.

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  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.

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  • Find new pockets of opportunity for Prescreen with financial capacity insights

    Find new pockets of opportunity for Prescreen with financial capacity insights

    Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.

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  • Marketing Solutions for Acquisition Campaigns for Lenders

    Marketing Solutions for Acquisition Campaigns for Lenders

    Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.

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