Welcome to Data-driven Marketing solutions from Equifax
Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.
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ReadAuto email acquisition campaign beats KPI goals
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
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ReadEnhance Prescreen campaigns with email
Turn to Equifax for personalized, targeted email campaigns for Prescreen
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Financial Spectrum
Compliance-friendly audience segmentation for IXI Network members.
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ReadFollow Up a Prescreen Direct Mail Campaign with Email
Financial institutions turn to Equifax for personalized and targeted email campaigns.
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ReadThe Journey to Help Consumers Hear “Yes” More
Equifax has come a long way since its founding in 1899 by a pair of Tennessee-based grocers. Those long-ago grocers […] The post The Journey to Help Consumers Hear “Yes” More appeared first on...
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ReadTackling fraud initiated through authorized user abuse
Minimize fraud losses due to synthetic identity accounts
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Data Dialogues Podcast: Where business leaders share their data stories.
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Read5 Online Audiences to Reach in Time for Back-to-School Season
Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
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View5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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800+ Digital Targeting Segments
See Our Reach -
ReadKicking Off the Summer Auto-Buying Season
Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […] The post Kicking Off the Summer Auto-Buying Season appeared...
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ReadStorytelling Through Data
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […] The post Storytelling Through Data appeared first on Equifax Insights Blog.
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ReadA More Inclusive Perspective That Benefits Borrowers (and Builds Business)
Do Good and Do Well Through Third-Party Verifications As a lender, you understand that consumers and borrowers seek loans for […] The post A More Inclusive Perspective That Benefits Borrowers (and...
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ReadPodcast: Growing Optimism and a Rising GDP
Light at the End of the Tunnel The U.S. economic forecast is strong. In fact, Moody’s Analytics’ outlook for 2021 […] The post Podcast: Growing Optimism and a Rising GDP appeared first on Equifax...
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ReadPandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
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ReadThe U.S. Economy and Consumer Wealth in 2021
This is a recap of the April 1 webinar, Market Pulse: The Tide is Turning. We are sharing key insights […] The post The U.S. Economy and Consumer Wealth in 2021 appeared first on Equifax Insights...
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ReadTop 5 Digital Audiences Ready for Summer Fun
Find your potential digital target audience just in time for summer.
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Read4 Household Finance Trends Influenced by the COVID-19 Pandemic
Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio
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ReadEnhance portfolio management process with Smart Alerts
A credit issuer increased frequency of account reviews to better assess risk
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ReadLending Industry: Here’s Something More Than Shiny and New
If you are engaged with the loan origination side of the mortgage or other industries, it is likely that, lately […] The post Lending Industry: Here’s Something More Than Shiny and New appeared...
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View2021 Wealth Trends
Marketers can use these insights to adjust their marketing and customer engagement strategies to meet these new realities and customers’ changing needs.
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Read6 Positive Trends in the Auto Market
While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […] The post 6 Positive Trends in the Auto Market appeared...
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