Welcome to Data-driven Marketing solutions from Equifax

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.

  • 6 Tips to Revitalize Lending Acquisition Campaigns

    6 Tips to Revitalize Lending Acquisition Campaigns

    Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.

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  • DDM - Better Digital Advertising Through Data - eBook

    DDM - Better Digital Advertising Through Data - eBook

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  • Drive Customer Growth eBook

    Drive Customer Growth eBook

    eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.

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  • Popular Digital Targeting Segments for Back-to-School Shoppers

    Popular Digital Targeting Segments for Back-to-School Shoppers

    Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.

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  • Financial Services and The Young Affluent  - 6 Ways to Capture their Potential - eBook

    Financial Services and The Young Affluent - 6 Ways to Capture their Potential - eBook

    Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.

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  • Acquiring young, mass affluent customers - Case Study

    Acquiring young, mass affluent customers - Case Study

    Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 million and total assets by $108 million.

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  • Affluence Index Digital Targeting Segments

    Affluence Index Digital Targeting Segments

    Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.

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  • Drive Smarter Revenue - Learn Your Revenue IQ

    Take the Test
  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

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  • What Lies Beneath? A Look At America’s Wallet | ANA

    What Lies Beneath? A Look At America’s Wallet | ANA

    What demographic data doesn’t reveal about consumers — and what financial durability does

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Spending Power Digital Targeting Segments

    Spending Power Digital Targeting Segments

    Develop online audiences based on discretionary spending capacity.

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  • Digital Targeting Segments - Investment and Wealth Management

    Digital Targeting Segments - Investment and Wealth Management

    Digital Targeting Segments - Investment and Wealth Management.

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  • Resort Visitors

    Resort Visitors

    With winter weather making many of us daydream of sandy beaches and lounge chairs, we decided to take a closer look at U.S. households who are likely to vacation at resorts: The post Resort...

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  • Economic Rebound

    Economic Rebound

    The Great Recession hurt American consumers badly, but the economy has since trended up and markets have recovered. The post Economic Rebound appeared first on Equifax Data-driven Marketing.

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  • Online Shopping Habits by Age and Income Tier

    Online Shopping Habits by Age and Income Tier

    With the holiday shopping season ramping up, we wanted to see how age and income impact households’ likely dominant online shopping preferences. The post Online Shopping Habits by Age and Income...

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  • ETF Investors – Who Are They?

    ETF Investors – Who Are They?

    Exchange Traded Funds (ETFs)* have been steadily rising in popularity over the past several years. So, this month we decided to take a closer look at the households who invest in ETFs. The post...

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Does Income Impact Gen X’s Preferred Auto Features?

    Does Income Impact Gen X’s Preferred Auto Features?

    This month we decided to take a look at how income plays a role in the special features that Gen X households (ages 35-50) likely have in their cars. The chart below lists the top three features...

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  • Portland vs. Raleigh

    Portland vs. Raleigh

    How does the financial profile for households in Portland differ from those in Raleigh? The post Portland vs. Raleigh appeared first on Equifax Data-driven Marketing.

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  • Luxury Travelers – Where Do They Live?

    Luxury Travelers – Where Do They Live?

    In the past we explored preferred travel destinations and activities of U.S. households. This month, we decided to take a closer look at where households who are likely to take luxury vacations...

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  • IRA Investors – Where Do They Live?

    IRA Investors – Where Do They Live?

    Individual Retirement Accounts (IRAs) are a popular way for U.S. households to prepare for their financial futures. This month, we wanted to uncover “hot markets” for IRA investors. The post IRA...

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  • Asset Allocation:  Before, During, and After the Great Recession

    Asset Allocation: Before, During, and After the Great Recession

    Although the personal wealth of U.S. residents has increased significantly since the 2008 recession from $19.2 trillion post-recession to $31 trillion today... The post Asset Allocation: Before,...

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  • Regional Wealth Tier Breakdowns

    Regional Wealth Tier Breakdowns

    This month we wanted to take a closer look at estimated household wealth across the U.S. Specifically, the map below shows the percent of households that fall into each estimated wealth tier...

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