Welcome to Data-driven Marketing solutions from Equifax

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.

  • Turning Big Data Into Big Revenue

    Turning Big Data Into Big Revenue

    Segmentation Tips for Relevant Member-Centric Marketing

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  • Watch On Demand
  • Spotlight on 2020 Holiday Shopping and Discretionary Spending

    Spotlight on 2020 Holiday Shopping and Discretionary Spending

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  • The Conference Board: Big Opportunities for Brands to Innovate

    The Conference Board: Big Opportunities for Brands to Innovate

    The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...

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  • Checklist: Marketing Strategies for this Recession

    Checklist: Marketing Strategies for this Recession

    Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...

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  • Extend your targeting online with financial and economic insights

    Extend your targeting online with financial and economic insights

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  • Five Steps to Take Your Lending Business Online

    Five Steps to Take Your Lending Business Online

    Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Marketing Measurement Drives Business Success - Forrester Report

    Marketing Measurement Drives Business Success - Forrester Report

    Marketing Measurement Drives Business Success - Forrester Report 2019.

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  • 800+ Digital Targeting Segments

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  • Current US Wealth Landscape - Wealth Trends 2019

    Current US Wealth Landscape - Wealth Trends 2019

    Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.

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  • Wealth by Lifestage - Wealth Trends 2019

    Wealth by Lifestage - Wealth Trends 2019

    Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.

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  • Digital Campaigns for Mother's and Father's Days

    Digital Campaigns for Mother's and Father's Days

    Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.

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  • Pay-for-Performance Marketing Programs with Kessler Group

    Pay-for-Performance Marketing Programs with Kessler Group

    Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.

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  • The Importance of Overall Portfolio Reviews

    The Importance of Overall Portfolio Reviews

    Gain a Competitive Advantage with Portfolio Reviews The world has changed quite considerably in a short amount of time. The […] The post The Importance of Overall Portfolio Reviews appeared first...

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  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

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  • Shopping and Discretionary Spending - Digital Segments

    Shopping and Discretionary Spending - Digital Segments

    Use our digital targeting segments to help improve online targeting for back-to-school campaigns.

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  • Brokerage Marketing & Customer Acquisition Checklist

    Brokerage Marketing & Customer Acquisition Checklist

    Partnering with Equifax, brokerage sales and marketing teams can think more strategically about how to grow customer relationships, capture more assets, and generate new revenue streams.

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  • Top Marketing Solutions for an Uncertain Economy

    Top Marketing Solutions for an Uncertain Economy

    Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.

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  • Marketing Tips for Lenders - Infographic

    Marketing Tips for Lenders - Infographic

    Lenders - leverage unique credit/economic insights to fuel acquisition efforts, reach ideal customers through multiple channels, and identify areas of opportunity within your prospect base.

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  • Wealth Trends Report - 2019

    Wealth Trends Report - 2019

    Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.

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  • Digital Targeting Segments - Product Taste with Discretionary Spending

    Digital Targeting Segments - Product Taste with Discretionary Spending

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