Welcome to Data-driven Marketing solutions from Equifax
Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.
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Read ArticleTurning Big Data Into Big Revenue
Segmentation Tips for Relevant Member-Centric Marketing
- Watch On Demand
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Read ArticleSpotlight on 2020 Holiday Shopping and Discretionary Spending
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Read ArticleThe Conference Board: Big Opportunities for Brands to Innovate
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...
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Read ArticleChecklist: Marketing Strategies for this Recession
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...
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Extend your targeting online with financial and economic insights
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Read ArticleFive Steps to Take Your Lending Business Online
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
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Read ArticleFive Tips to Advance your Digital Credit Marketing
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Marketing Measurement Drives Business Success - Forrester Report
Marketing Measurement Drives Business Success - Forrester Report 2019.
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800+ Digital Targeting Segments
See Our Reach -
Read ArticleCurrent US Wealth Landscape - Wealth Trends 2019
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
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Read ArticleWealth by Lifestage - Wealth Trends 2019
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
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Read ArticleDigital Campaigns for Mother's and Father's Days
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
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Pay-for-Performance Marketing Programs with Kessler Group
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
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Read ArticleThe Importance of Overall Portfolio Reviews
Gain a Competitive Advantage with Portfolio Reviews The world has changed quite considerably in a short amount of time. The […] The post The Importance of Overall Portfolio Reviews appeared first...
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Read Article6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
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Read ArticleShopping and Discretionary Spending - Digital Segments
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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Brokerage Marketing & Customer Acquisition Checklist
Partnering with Equifax, brokerage sales and marketing teams can think more strategically about how to grow customer relationships, capture more assets, and generate new revenue streams.
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Read PDFTop Marketing Solutions for an Uncertain Economy
Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
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Marketing Tips for Lenders - Infographic
Lenders - leverage unique credit/economic insights to fuel acquisition efforts, reach ideal customers through multiple channels, and identify areas of opportunity within your prospect base.
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Read PDFWealth Trends Report - 2019
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
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Digital Targeting Segments - Product Taste with Discretionary Spending
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