Welcome to Data-driven Marketing solutions from Equifax

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.

  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

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    2021 Wealth Trends Report

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  • Top 5 Digital Audiences Ready for Summer Fun

    Top 5 Digital Audiences Ready for Summer Fun

    Find your potential digital target audience just in time for summer.

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  • 4 Household Finance Trends Influenced by the COVID-19 Pandemic

    4 Household Finance Trends Influenced by the COVID-19 Pandemic

    Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio

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  • 2021 Wealth Trends

    2021 Wealth Trends

    Marketers can use these insights to adjust their marketing and customer engagement strategies to meet these new realities and customers’ changing needs.

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  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

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  • 5 Audience Segments to use during Tax Season

    5 Audience Segments to use during Tax Season

    Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

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  • Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Compliance-friendly 3rd-party wealth solution provides enhanced precision

    Compliance-friendly 3rd-party wealth solution provides enhanced precision

    WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.

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  • Why COVID-19 Is Driving a Marketing Revolution | ANA

    Why COVID-19 Is Driving a Marketing Revolution | ANA

    As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Financial services firm challenged by wasted online ad spend

    Financial services firm challenged by wasted online ad spend

    Reaching the right audience online with wealth-based targeting

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  • Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Brokerage firm develops data-driven approach to guide omni-channel marketing efforts

    Custom addressable TV segments help achieve 500% lift in new account assets

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  • Use compliance-friendly 3rd party data to power marketing models

    Use compliance-friendly 3rd party data to power marketing models

    How to use 3rd party estimated household financial measures without protected class demographics

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  • Enhance Prescreen and Keep Lending

    Enhance Prescreen and Keep Lending

    This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

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  • What Lies Beneath? A Look At America’s Wallet | ANA

    What Lies Beneath? A Look At America’s Wallet | ANA

    What demographic data doesn’t reveal about consumers — and what financial durability does

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  • Building Digital Trust: The New Normal

    Building Digital Trust: The New Normal

    It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...

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  • Marketing Tips for Lenders

    Marketing Tips for Lenders

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