Welcome to Data-driven Marketing solutions from Equifax
Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.
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View6 Tips to Revitalize Lending Acquisition Campaigns
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
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ReadAcquiring young, mass affluent customers - Case Study
Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 million and total assets by $108 million.
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Affluence Index Digital Targeting Segments
Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.
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ViewEquifax - Better Digital Advertising Through Data eBook
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ReadWhat Lies Beneath? A Look At America’s Wallet | ANA
What demographic data doesn’t reveal about consumers — and what financial durability does
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Drive Smarter Revenue - Learn Your Revenue IQ
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Spending Power Digital Targeting Segments
Develop online audiences based on discretionary spending capacity.
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View5 Ways to Deepen Relationships with Your Best Customers eBook
Improve customer engagement with your best customers. Financial insights can help grow sales and increase retention.
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ReadFinancial Durability can help segment audiences prior to credit line increase
Financial Durability Index can help find hidden accounts that should qualify for credit line increases.
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View7 Tips to Elevate Account Management for Credit Portfolios
Identify both hidden risk and hidden opportunities across your customer portfolio. 7 tips for more effective credit account management.
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800+ Digital Targeting Segments
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ReadDevelop pre-collections account treatment strategy using Financial Durability
Enhance collections strategy with Financial Durability to maximize account recovery.
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ViewAccount Management for Lenders
Manage your credit portfolio more effectively. Spot hidden risk and fraud early. Identify accounts for potential growth. Learn how Equifax can help your account management efforts.
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ReadUnderstand health of credit account portfolio with Financial Durability
Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities
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ReadUse Financial Durability Index to expand Prescreen audiences
Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts
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ViewWealth Insights Suite
Financial institutions can differentiate and find high-potential consumers for your products and services.
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ReadUnderstanding Consumer Financial Durability
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
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Data Dialogues Podcast: Where business leaders share their data stories.
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ViewEconomic Insights Suite
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
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View5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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ReadFind new pockets of opportunity for Prescreen with financial capacity insights
Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.
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Marketing Solutions for Acquisition Campaigns for Lenders
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
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ReadFine-tune targeting criteria to reach homeowners seeking cash
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
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ReadAuto email acquisition campaign beats KPI goals
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
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