Welcome to Data-driven Marketing solutions from Equifax
Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.
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View6 Tips to Revitalize Lending Acquisition Campaigns
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
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ReadAuto email acquisition campaign beats KPI goals
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
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ReadIdentify hidden risk within a customer portfolio
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
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ReadFine-tune targeting criteria to reach homeowners seeking cash
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
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ReadDrive Retail Segmentation with Economic Insights
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
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Marketing Solutions for Acquisition Campaigns for Lenders
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
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Data Dialogues Podcast: Where business leaders share their data stories.
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Marketing Solutions for Customer Acquisition Brochure
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
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ReadFollow Up a Prescreen Direct Mail Campaign with Email
Financial institutions turn to Equifax for personalized and targeted email campaigns.
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800+ Digital Targeting Segments
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Financial Spectrum
Compliance-friendly audience segmentation for IXI Network members.
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ReadEnhance Prescreen campaigns with email
Turn to Equifax for personalized, targeted email campaigns for Prescreen
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Read5 Audience Segments You Should Use This Holiday Season
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
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ReadThe Journey to Help Consumers Hear “Yes” More
Equifax has come a long way since its founding in 1899 by a pair of Tennessee-based grocers. Those long-ago grocers […] The post The Journey to Help Consumers Hear “Yes” More appeared first on...
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ReadTackling fraud initiated through authorized user abuse
Minimize fraud losses due to synthetic identity accounts
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Read5 Online Audiences to Reach in Time for Back-to-School Season
Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
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View5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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ReadKicking Off the Summer Auto-Buying Season
Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […] The post Kicking Off the Summer Auto-Buying Season appeared...
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ReadStorytelling Through Data
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […] The post Storytelling Through Data appeared first on Equifax Insights Blog.
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ReadA More Inclusive Perspective That Benefits Borrowers (and Builds Business)
Do Good and Do Well Through Third-Party Verifications As a lender, you understand that consumers and borrowers seek loans for […] The post A More Inclusive Perspective That Benefits Borrowers (and...
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ReadPodcast: Growing Optimism and a Rising GDP
Light at the End of the Tunnel The U.S. economic forecast is strong. In fact, Moody’s Analytics’ outlook for 2021 […] The post Podcast: Growing Optimism and a Rising GDP appeared first on Equifax...
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ReadPandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
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ReadThe U.S. Economy and Consumer Wealth in 2021
This is a recap of the April 1 webinar, Market Pulse: The Tide is Turning. We are sharing key insights […] The post The U.S. Economy and Consumer Wealth in 2021 appeared first on Equifax Insights...
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ReadTop 5 Digital Audiences Ready for Summer Fun
Find your potential digital target audience just in time for summer.
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