Welcome to Data-driven Marketing solutions from Equifax
Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers.
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View6 Tips to Revitalize Lending Acquisition Campaigns
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
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ViewDDM - Better Digital Advertising Through Data - eBook
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ViewDrive Customer Growth eBook
eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.
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ReadPopular Digital Targeting Segments for Back-to-School Shoppers
Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
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ViewFinancial Services and The Young Affluent - 6 Ways to Capture their Potential - eBook
Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.
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ReadAcquiring young, mass affluent customers - Case Study
Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 million and total assets by $108 million.
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Affluence Index Digital Targeting Segments
Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.
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Drive Smarter Revenue - Learn Your Revenue IQ
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ViewEquifax - Better Digital Advertising Through Data eBook
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ReadWhat Lies Beneath? A Look At America’s Wallet | ANA
What demographic data doesn’t reveal about consumers — and what financial durability does
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800+ Digital Targeting Segments
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Spending Power Digital Targeting Segments
Develop online audiences based on discretionary spending capacity.
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ReadResort Visitors
With winter weather making many of us daydream of sandy beaches and lounge chairs, we decided to take a closer look at U.S. households who are likely to vacation at resorts: The post Resort...
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ReadOnline Shopping Habits by Age and Income Tier
With the holiday shopping season ramping up, we wanted to see how age and income impact households’ likely dominant online shopping preferences. The post Online Shopping Habits by Age and Income...
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ReadStates with Deposit Balances on the Rise
Deposit accounts represent an important cornerstone in many bank’s relationships with their customers. The post States with Deposit Balances on the Rise appeared first on Equifax Data-driven...
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ReadBig Spenders on Travel
With the summer vacation season on the horizon, we wanted to look at the Economic Cohorts clusters that are most likely to spend at least $5,000 on a vacation. The post Big Spenders on Travel...
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ReadShopping Styles by Age and Income Tier
With the holiday shopping season in full swing, we wanted to investigate the impact of age bracket and income tier on a household’s shopping style. The post Shopping Styles by Age and Income Tier...
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Data Dialogues Podcast: Where business leaders share their data stories.
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ReadBuyers of Luxury Vehicles
When it comes to luxury vehicles, the owners of domestic luxury and those of import luxury are not all alike. The post Buyers of Luxury Vehicles appeared first on Equifax Data-driven Marketing.
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ReadMass Affluent: How Do They Spend and Where Do They Live?
This month, we decided to take a closer look at the Mass Affluent to learn more about how spending capacity differs amongst subsets of this income tier, which accounts for 17.8% of U.S....
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ReadState Snapshot: Estimated Annual Credit Card Spending
With the recent launch of our SpendingStyles solution suite, we now have greater insight into credit card spending trends at the household and market level. This month we decided to take a look at...
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ReadGenerational Spending: Percent of Income Spent on Discretionary Expenses
This month we decided to take a look at estimated discretionary spending to income ratios by generation. We have classified discretionary expenses as spending beyond basic necessities (housing,...
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ReadIRA Assets: Concentrated by County and State
Many investors are saving for their futures, however most Individual Retirement Account (IRA) assets are concentrated in just a few states and counties. The states with the darkest shading have...
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View5 Ways to Deepen Relationships with Your Best Customers eBook
Improve customer engagement with your best customers. Financial insights can help grow sales and increase retention.
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