Welcome to Data-driven Marketing solutions from Equifax

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers efficiently.

  • Interactive Solutions Menu - Data-driven Marketing

    Interactive Solutions Menu - Data-driven Marketing

    Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.

    Read PDF
  • Watch On Demand
  • Brokerage Marketing & Customer Acquisition Checklist

    Brokerage Marketing & Customer Acquisition Checklist

    Partnering with Equifax, brokerage sales and marketing teams can think more strategically about how to grow customer relationships, capture more assets, and generate new revenue streams.

    Read PDF
  • Shopping and Discretionary Spending - Digital Segments

    Shopping and Discretionary Spending - Digital Segments

    Use our digital targeting segments to help improve online targeting for back-to-school campaigns.

    Read Article
  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

    Read Article
  • The Importance of Overall Portfolio Reviews

    The Importance of Overall Portfolio Reviews

    Gain a Competitive Advantage with Portfolio Reviews The world has changed quite considerably in a short amount of time. The […] The post The Importance of Overall Portfolio Reviews appeared first...

    Read Article
  • Pay-for-Performance Marketing Programs with Kessler Group

    Pay-for-Performance Marketing Programs with Kessler Group

    Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.

    Read PDF
  • Forrester: Marketing Measurement Drives Business Success

    Download Report
  • 800+ Digital Targeting Segments

    See Details/Reach
  • Digital Campaigns for Mother's and Father's Days

    Digital Campaigns for Mother's and Father's Days

    Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.

    Read Article
  • Wealth by Lifestage - Wealth Trends 2019

    Wealth by Lifestage - Wealth Trends 2019

    Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.

    Read Article
  • Current US Wealth Landscape - Wealth Trends 2019

    Current US Wealth Landscape - Wealth Trends 2019

    Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.

    Read Article
  • Marketing Measurement Drives Business Success - Forrester Report

    Marketing Measurement Drives Business Success - Forrester Report

    Marketing Measurement Drives Business Success - Forrester Report 2019.

    Read PDF
  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

    Read Article
  • Wealth Trends Report - 2019

    Wealth Trends Report - 2019

    Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.

    Read PDF
  • Digital Targeting Segments - Product Taste with Discretionary Spending

    Digital Targeting Segments - Product Taste with Discretionary Spending

    Read PDF
  • Digital Credit Marketing Solutions

    Digital Credit Marketing Solutions

    Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.

    Read PDF
  • Getting to Know Holiday Shopper Segments

    Getting to Know Holiday Shopper Segments

    Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.

    Read Article
  • Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.

    Read PDF
  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

    Read Article
  • Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Target Consumers By Their Spending Propensities.

    Read PDF
  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

    Read Article
  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

    Innovative CMOs get top-dollar ROI with campaign optimization and data.

    Read Article
  • loading
    Loading More...