Equifax for Marketing? Absolutely.
Create Optimal Experiences with the Right Member
Enhance targeting and marketing analytics with a single view of the member
Identify optimal members and prospects for acquisition and cross-sell campaigns with insights on consumers’ likely financial wallets, needs and behaviors
Deepen member engagement: right offer, right time, preferred channel
Measure campaign attribution and results to maximize ROI
Drive Member Engagement with Actionable Marketing Solutions
Understand member needs and grow existing relationships – align acquisition, member onboarding, next-best product, loyalty programs and communications strategies to the likely financial profile and preferences of your prospects and current members.
ENGAGE with members via their preferred channel
Enable omni-channel execution through our extensive industry relationships to connect with members across channels: email, display, mobile, addressable TV, social, direct mail, point-of-sale, call center
Financial and Economic Insight for Virtually Every U.S. Consumer and Household
Solutions: Offering the Insights You Need to Find the Opportunity and Grow Your Business
Our solutions help credit unions accelerate decision-making in order to achieve their business goals, such as identifying members with the greatest opportunity or determining the next-best product or service to promote based on members’ likely financial needs.
From traditional scoring tools, to online platforms that offer real-time insights, to digital targeting options that enable omni-channel execution, we help credit unions better connect with their members.
Turn to Equifax to Help Create an Extraordinary Member Experience
Equifax has grown from a consumer credit company to a leading global provider of insights. We leverage our unique data, innovative analytics, technology and expertise to power decision-making and drive better business outcomes across our clients’ enterprises.
We will use our expertise to help you align your marketing strategies to your sales, service and member lifecycles for improved campaign performance and marketing ROI. Ultimately, we’ll help you more clearly visualize the immediate and future needs of your members, so you can continually strengthen those relationships by matching them with the most timely and relevant offers, products and services over time.