Lyra Hankins

  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Improve Millennial Targeting by Leveraging OTT

    Improve Millennial Targeting by Leveraging OTT

    How to improve millennial targeting by leveraging OTT.

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  • Digital Targeting Segments from Equifax

    Digital Targeting Segments from Equifax

    Digital Targeting Segments from Equifax.

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