How to Better Optimize your CRM and find High Potential Auto Shoppers

Auto manufacturers can improve the efficiency of marketing campaigns by separating “lookers” from potential buyers within their CRM databases based on auto shoppers’ likely financial ability to purchase.  

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Leading Auto Captive Lender Leverages Equifax Solutions
Leading Auto Captive Lender Leverages Equifax Solutions

Captive auto leader discovers financial capacity of consumers with Equifax Solutions.