Brokerage Marketers
Solutions from Equifax to track market performance, grow assets under management, and send the right message to the right household.
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51:03Watch VideoHow Holistic Marketing Measurement Drives Business Success: On-demand Webinar
Marketers need to shift their measurement strategy from simply reviewing post-campaigns to actively analyzing results to guide the future. Watch the Forrester study results on what makes a marketing
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Read ArticleMarketing Measurement: Leader or Laggard?
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Read Article5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
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Read ArticleInnovative CMOs get Top-dollar ROI
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Read ArticleData Integrity: A Marketer’s Opportunity Today
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Read ArticleFive Tips to Advance your Digital Credit Marketing
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Read ArticleNew App: Insight into Potential Assets Under Management
Instant access to wealth and investment insights a game-changer — for wealth management leaders and financial advisors Your financial advisors […] The post New App: Insight into Potential Assets...
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Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
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1:28Watch VideoWealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One
WealthComplete HD enables financial services firms to better understand customer financial potential from Day One, and better pinpoint high-potential prospects with the right message.
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Read ArticleOptimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
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Firm Drives Omni-Channel Marketing - Case Study
Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits like leveraging data to build awareness and drive new business.
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Read ArticleHigh Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
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Read ArticleConnect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...
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Increase New Client Assets by Targeting the Right Audience Case Study
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Upward Mobility Income Range Digital Targeting Segments
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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Digital Capabilities Overview
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Identifying Cross-Sell Candidates - Brokerage to Deposit
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Cost per Profitable Acquisition is the Metric to Measure
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