Digital Targeting Segments - Investment and Wealth Management

October 12, 2016

With Investment Propensity Digital Targeting Segments, financial services digital marketers can reach not just “investors”, but investors with specific investment tendencies and a propensity for certain kinds of investments – such as targeting just those online visitors who are likely to be advice oriented, favor mutual funds, or be active traders.

Our Investment Propensity Digital Targeting Segments enable financial marketers to deliver the right online message to the desired target audience based on online visitors’ likely financial interests and profiles. Built on a foundation of direct-measured, anonymous consumer assets, Investment Propensity Digital Targeting Segments lend an enhanced level of accuracy in reaching online visitors based on their likely investment preferences.

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