The State of Data 2017 - DMA-IAB-Winterberry Group

Leveraging the results of an intensive industry data request and modeling effort, The State of Data:

  • Examines the use of audience data through the lens of budgetary expenditures directed to third‐party data assets, services, technologies and hybrid activation solutions that support downstream consumer and B2B touchpoints
  • Aims to help practitioners benchmark their own investments and performance

Check out this interesting research and contact Equifax for more information on our
Data-driven Marketing capabilities.

Previous Flipbook
WealthGauge for Financial Advisors
WealthGauge for Financial Advisors

Empower financial advisors with wealth-based client scoring, integrated with Salesforce.

Next PDF
The Foundation of IXI Data
The Foundation of IXI Data

Equifax and the foundation of IXI data.