See how Equifax customers have solved their challenges and gained marketing ROI with unique data, insights and solutions.
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ReadAcquiring young, mass affluent customers - Case Study
Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 million and total assets by $108 million.
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ReadDevelop pre-collections account treatment strategy using Financial Durability
Enhance collections strategy with Financial Durability to maximize account recovery.
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ReadUnderstand health of credit account portfolio with Financial Durability
Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities
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ReadFinancial Durability can help segment audiences prior to credit line increase
Financial Durability Index can help find hidden accounts that should qualify for credit line increases.
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ReadUse Financial Durability Index to expand Prescreen audiences
Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts
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ReadFind new pockets of opportunity for Prescreen with financial capacity insights
Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.
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ReadIdentify hidden risk within a customer portfolio
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
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ReadFine-tune targeting criteria to reach homeowners seeking cash
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
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ReadDrive Retail Segmentation with Economic Insights
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
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ReadAuto email acquisition campaign beats KPI goals
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
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ReadEnhance Prescreen campaigns with email
Turn to Equifax for personalized, targeted email campaigns for Prescreen
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ReadTackling fraud initiated through authorized user abuse
Minimize fraud losses due to synthetic identity accounts
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ReadEnhance portfolio management process with Smart Alerts
A credit issuer increased frequency of account reviews to better assess risk
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ReadMonitor current accounts for changes in employment
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
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ReadAuto lenders evaluate health of securitized debt for sub-prime portfolio
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
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ReadProactively identify changes in current customer risk
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
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ReadCompanies assess the risk of portfolios to buy or sell
Assess the risk of portfolios companies are considering for purchase or sale.
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ReadManage risk within current customer account portfolio
Equifax helps assess, predict and manage risk within its current credit portfolio.
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ReadCredit Unions offer members quick access to emergency loans during Coronavirus pandemic
Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
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ReadFinancial services validate risk and acquisition models
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
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