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ReadCompliance-friendly 3rd-party wealth solution provides 75% accuracy
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
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ReadProactively identify changes in current customer risk
How to establish timely alerts that identify potential trouble spots current portfolios.
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ReadMonitor current accounts for changes in employment
How to help manage portfolio risk by spotting changes in the employment status of current account holders.
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ReadManage risk within current customer account portfolio
How to use to Equifax to help assess, predict and manage risk within your current credit portfolio.
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ReadFinancial services firm challenged by wasted online ad spend
Reaching the right audience online with wealth-based targeting
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ReadBrokerage firm develops data-driven approach to guide omni-channel marketing efforts
Custom addressable TV segments help achieve 500% lift in new account assets
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ReadUse compliance-friendly 3rd party data to power marketing models
How to use 3rd party estimated household financial measures without protected class demographics
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ReadCredit Union Best Practice - Drive Deposit Growth
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ReadFI Firm Drives Omni-channel Targeted Marketing Efforts
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1:43WatchFreedom First Credit Union Grows Deposits - Case Study
See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
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Freedom First Credit Union Grows Deposits - Case Study
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
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Banks Turn Big Data into Big Revenue
Banks Turn Big Data into Big Revenue - Segmentation Tips for Relevant Customer-Centric Marketing
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Increase New Client Assets by Targeting the Right Audience Case Study
Increase New Client Assets by Targeting the Right Audience. Firm enhances customer acquisition to increase Average Opening Balance Case Study.
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Identifying Cross-Sell Candidates - Brokerage to Deposit
Identifying Cross-Sell Candidates - Brokerage to Deposit Products.
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Leading Bank Enhances Prescreen Efficiency for Card Acquisition Campaigns
How a leading bank enhances prescreen efficiency for card acquisition.
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Quantifying the Opportunity for Brokerage and Creating Client Treatment Groups
Quantifying the Opportunity for Brokerage and Creating Client Treatment Groups - Bet Practices for Brokerage Firms.
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South Carolina Federal Credit Union Enhances Targeted Marketing
South Carolina Federal Credit Union Enhances Targeted Marketing Leverages Asset Based Segmentation To Grow Balances.
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Leveraging Financial Cohorts Online to Power Deposit Growth
How to leverage financial cohorts online to power deposit growth.
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Growing Bank Deposits with Targeted Prospecting Case Study
Case study on growing bank deposits with targeted prospecting.
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Bank Uses MarketMix to Assess Branch Performance
Learn how a leading bank used MarketMix to compare branches by market size, share and growth data, including recognizing which markets were growing the fastest.
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Case Studies & Use Cases
Data-driven Marketing from Equifax
Welcome to Data-driven Marketing solutions from Equifax
