This use case explains how Equifax can reduce friction and help improve phone-based customer acquisition.
Situation: Company turns to Equifax for a solution to improve phone-based customer acquisition processes for new packages and services.
Challenge
A communications company is struggling with ineffective phone acquisition processes, leading to tense conversations, dissatisfied reps, and lower than desired sales.
The company needs a solution that allows them to better interact with potential customers during sales calls.
Solution
Equifax provides company with a nearly real-time, individual prequalification solution.
The prequalification service can help the company to empower its reps to offer consumers the option to check their credit eligibility during a sales call, without initiating a full credit application or affecting the consumer’s credit score.
Outcome
By using the Equifax prequalification service, the company can:
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Reduce friction during sales calls
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Improve customer experience by providing consumers with a nearly instant way to check their credit eligibility via phone
- Move the prequalification process to the beginning of the call, leading to higher sales
Results may vary based on actual data and situation.
