Use Financial Durability to expand Prescreen audiences

By applying financial durability measures before Prescreen, lenders can find HIDDEN SEGMENTS that are likely good candidates for Prescreen – even among households with the same credit score.

Key Benefits for lenders:

  • Expand Prescreen target audiences by thousands of consumers
  • Manage risk by adjusting thresholds
  • Reduce or reallocate Prescreen expense

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Data is for illustrative purposes only. Results may vary based on actual data and situation. Financial durability measures were not developed or intended to be used for the extension of credit to any individual, nor may they be used for purposes of determining an individual's creditworthiness or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. 

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Financial Durability can help segment audiences prior to credit line increase
Financial Durability can help segment audiences prior to credit line increase

Financial Durability Index can help find hidden accounts that should qualify for credit line increases.

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Find new pockets of opportunity for Prescreen with financial capacity insights
Find new pockets of opportunity for Prescreen with financial capacity insights

Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solu...