Help improve marketing efficiency by focusing promotional efforts on those customers that more likely have higher spending capacity and potential, while helping reduce marketing efforts spent on customers with lower spending potential.
Learn how a leading bank used WealthComplete to identify the growth potential of their existing customers, ...
Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 million and total assets by $108 million.
Enhance collections strategy with Financial Durability to maximize account recovery.
Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities
Financial Durability Index can help find hidden accounts that should qualify for credit line increases.
Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts
Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
Turn to Equifax for personalized, targeted email campaigns for Prescreen
Minimize fraud losses due to synthetic identity accounts
A credit issuer increased frequency of account reviews to better assess risk
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
Assess the risk of portfolios companies are considering for purchase or sale.
Equifax helps assess, predict and manage risk within its current credit portfolio.
Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.