Help improve marketing efficiency by focusing promotional efforts on those customers that more likely have higher spending capacity and potential, while helping reduce marketing efforts spent on customers with lower spending potential.
Learn how a leading bank used WealthComplete to identify the growth potential of their existing customers, ...
A credit issuer increased frequency of account reviews to better assess risk
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
Assess the risk of portfolios companies are considering for purchase or sale.
Equifax helps assess, predict and manage risk within its current credit portfolio.
Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
Banks use Equifax data to validate risk models for new account openings.
Solution to deepen Prescreen audience without creating additional risk
Equifax can help improve phone-based customer acquisition.
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
An online solution to increase the number of lower income consumers that apply for credit.
Equifax can help enhance response rate for Prescreen direct mail campaigns.
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.
Market small-dollar unsecured loans to existing member base with Prescreen.
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
In this use case we market to offline audiences using digital marketing channels.
In this use case we explore how to use customer economic insights.