Leading Bank Enhances Prescreen Efficiency for Card Acquisition Campaigns

In this Case Study Segment Manager allowed for list counts to be generated on-the-fly based on advanced decision criteria. This allowed for more targeted and custom lists to be generated by the bank.
 
The bank was able to reduce prospect list creation time by 36% and increase the number of campaigns it ran per month from one to three.

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Identifying Cross-Sell Candidates - Brokerage to Deposit
Identifying Cross-Sell Candidates - Brokerage to Deposit

Identifying Cross-Sell Candidates - Brokerage to Deposit Products.

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Quantifying the Opportunity for Brokerage and Creating Client Treatment Groups
Quantifying the Opportunity for Brokerage and Creating Client Treatment Groups

Quantifying the Opportunity for Brokerage and Creating Client Treatment Groups - Bet Practices for Brokerag...