In this Case Study Segment Manager allowed for list counts to be generated on-the-fly based on advanced decision criteria. This allowed for more targeted and custom lists to be generated by the bank.
The bank was able to reduce prospect list creation time by 36% and increase the number of campaigns it ran per month from one to three.
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Monitor current accounts for changes in employment
Equifax helps support managing portfolio risk by monitoring current accounts for changes in employment.
Auto lenders evaluate health of securitized debt for sub-prime portfolio
Auto lender turns to Equifax to examine its securitized subprime lending portfolio in order to maintain relationship with investor.
Proactively identify changes in current customer risk
Equifax establishes timely alerts that identify potential trouble spots within its current portfolio.
Companies assess the risk of portfolios to buy or sell
Assess the risk of portfolios companies are considering for purchase or sale.
Manage risk within current customer account portfolio
Equifax helps assess, predict and manage risk within its current credit portfolio.
Credit Unions offer members quick access to emergency loans during Coronavirus pandemic
Credit unions provide members with access to extended credit in response to Coronavirus pandemic.
Financial services validate risk and acquisition models
Equifax helps financial firms validate risk and acquisition models of a newly acquired credit card portfolio.
Bank finds data to validate risk models
Banks use Equifax data to validate risk models for new account openings.
Enhance models to expand Prescreen audience
Solution to deepen Prescreen audience without creating additional risk
Reduce friction and improve outcomes during acquisition sales calls
Equifax can help improve phone-based customer acquisition.
Enable retailers to allow consumers to determine eligibility for credit online
Retailers can offer insights allowing consumers to determine their eligibility for credit online.
Convert more low income consumers to apply for credit
An online solution to increase the number of lower income consumers that apply for credit.
Enhance response rate for AltFi/Specialty Finance direct mail lending campaign
Equifax can help enhance response rate for Prescreen direct mail campaigns.
Enhance consumer profiles and acquisition models before Prescreen
Equifax assess lending to subprime, thin, and no-file consumers while still mitigating risk by enhancing consumer profiles before Prescreen.
Equifax refines the criteria for its Prescreen campaigns allowing it to prospect subprime consumers while still mitigating risk.
Grow outstanding loan balance with Prescreen
Market small-dollar unsecured loans to existing member base with Prescreen.
Enhance targeting to improve Prescreen acquisition
Equifax helps better assess consumer risk and improve targeting for Prescreen offers.
Onboard audiences for online marketing
In this use case we market to offline audiences using digital marketing channels.
Evaluate new dealership locations using customer economic insight
In this use case we explore how to use customer economic insights.
Use compliance-friendly 3rd party data to power marketing models
Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies