Onboard audiences for online marketing

December 2, 2020

In this use case we market to offline audiences using digital marketing channels

Situation: Company turns to Equifax to help it market to offline audiences through digital channels.

Challenge:

A financial company is marketing to custom segments via direct mail and wants to market to the same audiences via online channels. They had previously worked with a data onboarding company but are not happy with the match rate.    

The company wants to explore new options to advertise to their offline audiences on Facebook and Google.

Solution:

Equifax initiates its secure digital onboarding process including hygiene, standardization, and identity resolution, plus attaches unique IDs to the company’s PII list. 

Equifax removes PII and then transfers the coded file to: 

  • Facebook for multi-key API matching

  • A data onboarding company for matching, this time enhanced with Equifax identifiers

Outcome:

By onboarding with Equifax, one financial services company was able to:

  • Achieve an 85% match rate with Facebook

  • Achieve a significantly higher match rate with the data onboarding company that can be used for advertising on Google

  • Simplify the onboarding process by working with one organization that has a network of partners that can be tapped for advertising on multiple digital channels - email, display, social media, mobile ads and apps, addressable TV, etc.

Results may vary based on actual data and situation.

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