Most Recent PDFs

Improving Customer Experience for High-Value Relationships
Improving Customer Experience for High-Value Relationships with segmentation for marketers.
Data-driven Marketing for Communications & Digital Media
Data-driven Marketing for Communications & Digital Media - Offering the Insights You Need to Find the Opportunity and Grow Your Business.
Data and Analytics Leadership Strategies for Communications
Segmentation using economic cohorts for communication marketers.
Acquire Customers with Above-average Lifetime Value
How to acquire customers with above-average lifetime value.
Customer Acquisition - 5 Questions to Ask
Customer Acquisition - 5 Questions to Ask for communication marketers.

Data-driven Marketing Self-Assessment for Communications
Data-driven Marketing Self-Assessment for Communications - explore how data-driven insights and tools can help drive customer acquisition efforts.