Most Recent PDFs
Improving Customer Experience for High-Value Relationships with segmentation for marketers.
Data-driven Marketing for Communications & Digital Media - Offering the Insights You Need to Find the Opportunity and Grow Your Business.
Segmentation using economic cohorts for communication marketers.
How to acquire customers with above-average lifetime value.
Customer Acquisition - 5 Questions to Ask for communication marketers.
Data-driven Marketing Self-Assessment for Communications - explore how data-driven insights and tools can help drive customer acquisition efforts.
How much is too little or too much data?