Data Insights

Equifax provides data-driven insights to marketers on the likely financial and economic position of U.S. households and geographies.

  • Marketing Solutions for Acquisition Campaigns for Lenders

    Marketing Solutions for Acquisition Campaigns for Lenders

    Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.

    View
  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

    View
  •  5 Online Audiences to Reach in Time for Back-to-School Season

    5 Online Audiences to Reach in Time for Back-to-School Season

    Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.

    Read
  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.

    View
  • Storytelling Through Data

    Storytelling Through Data

    Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […] The post Storytelling Through Data appeared first on Equifax Insights Blog.

    Read
  • Top 5 Digital Audiences Ready for Summer Fun

    Top 5 Digital Audiences Ready for Summer Fun

    Find your potential digital target audience just in time for summer.

    Read
  • 4 Household Finance Trends Influenced by the COVID-19 Pandemic

    4 Household Finance Trends Influenced by the COVID-19 Pandemic

    Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio

    Read
  • Data Dialogues Podcast: Where business leaders share their data stories.

    Listen now
  • 2021 Wealth Trends

    2021 Wealth Trends

    Marketers can use these insights to adjust their marketing and customer engagement strategies to meet these new realities and customers’ changing needs.

    View
  • Sell More Cars with Income and Employment Data

    Sell More Cars with Income and Employment Data

    Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […] The post Sell More Cars with Income and Employment Data...

    Read
  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

    Read
  • 5 Audience Segments to use during Tax Season

    5 Audience Segments to use during Tax Season

    Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.

    Read
  • What is Header Data?

    What is Header Data?

    Identity Resolution is at the Core In today’s digital world, identity resolution is more critical than ever. Whether consumers want […] The post What is Header Data? appeared first on Equifax...

    Read
  • Stanford University: Is Your Data Good Quality?

    Stanford University: Is Your Data Good Quality?

    Defining Quality Data  As marketers, we rely on data. But whether we use it to make key business decisions or […] The post Stanford University: Is Your Data Good Quality? appeared first on Equifax...

    Read
  • Podcast: SoFi Treats Data as Electricity

    Podcast: SoFi Treats Data as Electricity

    Creating a Bespoke Customer Experience SoFi reached a major milestone last year: one million members, and during a pandemic, no […] The post Podcast: SoFi Treats Data as Electricity appeared first...

    Read
  • Bank finds data to validate risk models

    Bank finds data to validate risk models

    Banks use Equifax data to validate risk models for new account openings.

    Read
  • Use compliance-friendly 3rd party data to power marketing models

    Use compliance-friendly 3rd party data to power marketing models

    Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies

    Read
  • Better Digital Advertising Through Data

    Better Digital Advertising Through Data

    Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.

    View
  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

    View
  • Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...

    Read
  • 2 Ways Dealers can Target the Right Customers for End-of-Year Sales

    2 Ways Dealers can Target the Right Customers for End-of-Year Sales

    The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […] The post 2 Ways Dealers can Target the Right Customers for...

    Read
  • loading
    Loading More...