Data Insights

Equifax provides data-driven insights to marketers on the likely financial and economic position of U.S. households and geographies.

  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

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  • Top 5 Digital Audiences Ready for Summer Fun

    Top 5 Digital Audiences Ready for Summer Fun

    Find your potential digital target audience just in time for summer.

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  • 2021 Wealth Trends

    2021 Wealth Trends

    Marketers can use these insights to adjust their marketing and customer engagement strategies to meet these new realities and customers’ changing needs.

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  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

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  • 5 Audience Segments to use during Tax Season

    5 Audience Segments to use during Tax Season

    Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.

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  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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  • High Asset Gen Xers:  Spread Across the Nation

    High Asset Gen Xers: Spread Across the Nation

    Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Millennials that are Likely to Spend Big on Discretionary Items

    Millennials that are Likely to Spend Big on Discretionary Items

    Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...

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  • Connect with Current and Future Millennial Investors via Digital Channels

    Connect with Current and Future Millennial Investors via Digital Channels

    Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...

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  • State-Level Median Household Income

    State-Level Median Household Income

    The median estimated income for all U.S. households in 2017 is $77,337. This is a 6% ($4,308) increase over the median household income in 2014..

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  • State-Level Median Household Assets

    State-Level Median Household Assets

    The median estimated assets for all U.S. households in 2017 is $53,625. This is a 38% ($14,642) increase over the median household assets as measured three years ago, in 2014.

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  • Metro Areas with Big Gains in Discretionary Spending

    Metro Areas with Big Gains in Discretionary Spending

    Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...

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  • Discretionary Spending by Age Tier

    Discretionary Spending by Age Tier

    A few years back, we took a look at the distribution of discretionary spending across age tiers. Has spending by age changed? Let’s take a look. The post Discretionary Spending by Age Tier...

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  • High and Low Spenders Across the Nation

    High and Low Spenders Across the Nation

    Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...

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  • Acquiring Credit Card Customers and Balances

    Acquiring Credit Card Customers and Balances

    The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...

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  • Exploring Credit Card Holder Segments

    Exploring Credit Card Holder Segments

    Millions of consumers hold credit cards and many households hold more than one. However, some consumers are Transactors –they are likely to carry a credit card balance and likely to pay off that...

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  • Financial Cohorts - Cluster Details

    Financial Cohorts - Cluster Details

    Financial Cohorts - Cluster details provide households’ likely economics, including a more accurate and complete picture of total assets, total discretionary spending, and credit capacity and usage.

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  • Economic Cohorts - Cluster Details

    Economic Cohorts - Cluster Details

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  • Social Networking Behaviors for High Income Households

    Social Networking Behaviors for High Income Households

    High Income Opinion Leaders High income online influencers can be beneficial in promoting your brand, plus help get the word out about new products and services. The post Social Networking...

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  • Social Networking Behaviors for Affluent Households

    Social Networking Behaviors for Affluent Households

    Affluent Online Influencers How do Affluent households share their opinions online? Their social networking behaviors can lend some insight on how you can better engage with them. The post...

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