Data-driven Marketing Solutions Overview for Credit Unions

September 13, 2020

Equifax for Marketing? Absolutely.

Create Optimal Experiences with the Right Member

Most credit union marketers are seeking to enhance their acquisition strategies, grow share of wallet, and deepen engagement with their members. Yet many marketers lack insight on their members’ needs and growth potential or are unable to efficiently target and communicate with them.
Data-driven marketing starts with great data, your own and from third-party sources. But it is not just about acquiring data, analyzing it and testing promotions – also, it is about creating meaningful interactions across the member lifecycle. It takes sophisticated technology and analytical expertise to make data usable to help drive marketing campaign strategies, identify top prospects, find the hidden opportunity within your member-base, and ultimately measure your results.
That’s where marketing solutions from Equifax come in – to help your credit union better promote its offerings, grow assets, create stronger member engagement, and maximize ROI.

Enhance targeting and marketing analytics with a single view of the member

Identify optimal members and prospects for acquisition and cross-sell campaigns with insights on consumers’ likely financial wallets, needs and behaviors

Deepen member engagement: right offer, right time, preferred channel

Measure campaign attribution and results to maximize ROI

Drive Member Engagement with Actionable Marketing Solutions

Our solutions are designed to help financial marketers better understand their members’ needs and preferences to inform effective acquisition efforts, marketing campaigns and member service programs. We help our clients piece together disparate data, segment millions of consumers, develop the right offer, deploy omni-channel campaigns, and track results. 
Achieve More Targeted, Meaningful Interactions Across the Member Lifecycle

Understand member needs and grow existing relationships – align acquisition, member onboarding, next-best product, loyalty programs and communications strategies to the likely financial profile and preferences of your prospects and current members.

LINK member records to gain a single, 360° view
Consolidate disparate member data via keying, cleansing, standardization and aggregation
REVEAL best members driven by superior measurement of household wealth and credit
Direct insight of your members’ likely financial position and future trajectory for more informed decisioning and targeting
Direct-measurement of over $18 trillion of U.S. consumer investable assets – over 48% of all investable assets – and credit data for over 220 million consumers in the U.S.

ENGAGE with members via their preferred channel
Enable omni-channel execution through our extensive industry relationships to connect with members across channels: email, display, mobile, addressable TV, social, direct mail, point-of-sale, call center

MEASURE results to build ROI
Campaign attribution analysis to optimize marketing spend
Closed-loop attribution to connect spend to the true impact on business metrics

Financial and Economic Insight for Virtually Every U.S. Consumer and Household

Solutions: Offering the Insights You Need to Find the Opportunity and Grow Your Business

Our solutions help credit unions accelerate decision-making in order to achieve their business goals, such as identifying members with the greatest opportunity or determining the next-best product or service to promote based on members’ likely financial needs.

From traditional scoring tools, to online platforms that offer real-time insights, to digital targeting options that enable omni-channel execution, we help credit unions better connect with their members.

Turn to Equifax to Help Create an Extraordinary Member Experience

Equifax has grown from a consumer credit company to a leading global provider of insights. We leverage our unique data, innovative analytics, technology and expertise to power decision-making and drive better business outcomes across our clients’ enterprises.

We will use our expertise to help you align your marketing strategies to your sales, service and member lifecycles for improved campaign performance and marketing ROI. Ultimately, we’ll help you more clearly visualize the immediate and future needs of your members, so you can continually strengthen those relationships by matching them with the most timely and relevant offers, products and services over time.

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