5 Online Audiences to Reach in Time for Back-to-School Season
Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
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Storytelling Through Data
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […]
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Top 5 Digital Audiences Ready for Summer Fun
Find your potential digital target audience just in time for summer.
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4 Household Finance Trends Influenced by the COVID-19 Pandemic
Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio
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Sell More Cars with Income and Employment Data
Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […]
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Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
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5 Audience Segments to use during Tax Season
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
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What is Header Data?
Identity Resolution is at the Core In today’s digital world, identity resolution is more critical than ever. Whether consumers want […]
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Stanford University: Is Your Data Good Quality?
Defining Quality Data As marketers, we rely on data. But whether we use it to make key business decisions or […]
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Podcast: SoFi Treats Data as Electricity
Creating a Bespoke Customer Experience SoFi reached a major milestone last year: one million members, and during a pandemic, no […]
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Bank finds data to validate risk models
Banks use Equifax data to validate risk models for new account openings.
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Use compliance-friendly 3rd party data to power marketing models
Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies
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Differentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […]
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2 Ways Dealers can Target the Right Customers for End-of-Year Sales
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […]
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Why COVID-19 Is Driving a Marketing Revolution | ANA
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
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