Fuel Your Acquisition Strategies with Consumer Household Economic Insights
Learn more about Marketing Solutions from Equifax, and how we can power your acquisition campaigns.
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […] The post Storytelling Through Data appeared first on Equifax Insights Blog.
Find your potential digital target audience just in time for summer.
Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio
Marketers can use these insights to adjust their marketing and customer engagement strategies to meet these new realities and customers’ changing needs.
Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […] The post Sell More Cars with Income and Employment Data...
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
Identity Resolution is at the Core In today’s digital world, identity resolution is more critical than ever. Whether consumers want […] The post What is Header Data? appeared first on Equifax...
Defining Quality Data As marketers, we rely on data. But whether we use it to make key business decisions or […] The post Stanford University: Is Your Data Good Quality? appeared first on Equifax...
Creating a Bespoke Customer Experience SoFi reached a major milestone last year: one million members, and during a pandemic, no […] The post Podcast: SoFi Treats Data as Electricity appeared first...
Banks use Equifax data to validate risk models for new account openings.
Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […] The post 2 Ways Dealers can Target the Right Customers for...
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
