As Marketers prepare campaigns for Tax Day they can target consumers thinking about their finances (and their refunds). Digital Targeting Segments from Equifax can help you leverage your audiences' mindset to deliver targeted messages in response to the season.
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Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
Storytelling Through Data
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […] The post Storytelling Through Data appeared first on Equifax Insights Blog.
Top 5 Digital Audiences Ready for Summer Fun
Find your potential digital target audience just in time for summer.
4 Household Finance Trends Influenced by the COVID-19 Pandemic
Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio
2021 Wealth Trends
Marketers can use these insights to adjust their marketing and customer engagement strategies to meet these new realities and customers’ changing needs.
Sell More Cars with Income and Employment Data
Dealers Can Choose the Path of Least Resistance Dealers use a consumer’s credit score as the cornerstone for financing decisions. […] The post Sell More Cars with Income and Employment Data...
Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
What is Header Data?
Identity Resolution is at the Core In today’s digital world, identity resolution is more critical than ever. Whether consumers want […] The post What is Header Data? appeared first on Equifax...
Stanford University: Is Your Data Good Quality?
Defining Quality Data As marketers, we rely on data. But whether we use it to make key business decisions or […] The post Stanford University: Is Your Data Good Quality? appeared first on Equifax...
Podcast: SoFi Treats Data as Electricity
Creating a Bespoke Customer Experience SoFi reached a major milestone last year: one million members, and during a pandemic, no […] The post Podcast: SoFi Treats Data as Electricity appeared first...
Bank finds data to validate risk models
Banks use Equifax data to validate risk models for new account openings.
Use compliance-friendly 3rd party data to power marketing models
Equifax helps remove protected class variables from marketing models in order to satisfy legal and compliance policies
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Differentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
2 Ways Dealers can Target the Right Customers for End-of-Year Sales
The latest advanced data technology and targeted marketing resources are poised to potentially make 2020 the most wonderful time of […] The post 2 Ways Dealers can Target the Right Customers for...
Why COVID-19 Is Driving a Marketing Revolution | ANA
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
Use compliance-friendly 3rd party data to power marketing models
How to use 3rd party estimated household financial measures without protected class demographics