The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

U.S. Firms Remain Intensely Focused on Leveraging Data Across Marketing, Media and Commerce Functions—But See Obstacles to Achieving True “Data Centricity”.

This research is aimed at showing how organizations are applying those investments to capitalize on the value inherent in data as a potential driver of decisioning, messaging and superior customer experiences across all advertising and marketing functions.

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Metro Areas with Big Gains in Discretionary Spending
Metro Areas with Big Gains in Discretionary Spending

Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many mark...

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Discretionary Spending by Age Tier
Discretionary Spending by Age Tier

A few years back, we took a look at the distribution of discretionary spending across age tiers. Has spend...