Credit Union Best Practice - Drive Deposit Growth

April 30, 2019

Credit unions may struggle to identify the best members to engage for campaigns focused on bringing in incremental deposit dollars.

Credit unions can work with Equifax to conduct an analysis of the deposit growth potential of their member-base. By understanding the amount of deposits held by current members at other firms, credit union marketers can recognize the size of the opportunity and set goals to capture a portion
of those deposits.

For more information visit our Data-driven marketing website, or the Banking section of our Resource Hub.

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