Freedom First Credit Union Grows Deposits - Case Study

Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the campaign.

“The success of this campaign was really a game-changer for Freedom First and for the entire region,” remarked Hildebrand. “We combined a high minimum starting balance with high CD and money market rates, and applying the WealthComplete criteria allowed us to reach prospects that were more likely to be able to have the high level of deposits needed to qualify for the promotion. Plus, using email to reach prospects was quick and easy on the marketing budget.”

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Segmentation Tips for Credit Unions
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