Leveraging Financial Cohorts Online to Power Deposit Growth

December 29, 2017

A leading bank running a deposit growth campaign wanted to improve the efficiency of its digital targeting and increase the long-term value of conversions and profitability of new customers.

Read this case study to learn how the bank used Financial Cohorts digital targeting segments to:

  • Serve ads only to those households that were likely to have the desired financial behaviors to become a profitable customer
  • Achieve a 300% increase in the opening balance for new deposit accounts
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South Carolina Federal Credit Union Enhances Targeted Marketing
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Growing Bank Deposits with Targeted Prospecting Case Study
Growing Bank Deposits with Targeted Prospecting Case Study