South Carolina Federal Credit Union Enhances Targeted Marketing

Credit unions can leverage data-driven marketing solutions to build relationships amongst key member segments and grow balances.

South Carolina Federal Credit Union wanted to better serve a niche group of members within its target market and shift from a product-based to a needs-based approach for sales and marketing efforts.

Read this case study to learn how they combined internal analytics with WealthComplete asset-based segmentation system to deliver the right message to the right member at the right time, plus gain an over 100% lift in deposit, investment, and loan balances during a marketing campaign test.

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