Videos, Webinars & Podcasts - Data-driven Marketing
Videos on Data-driven Marketing from the Equifax YouTube channel
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0:53Watch VideoCustomer Journey Insights Lead to Action
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2:17Watch VideoData-driven Marketing from Equifax
Successful data-driven marketing is about expertly curating and managing data to more effectively orchestrate optimal customer experiences with the right customers. Look to Equifax for the next step i
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2:34Watch VideoEquifax Ignite: Know More. Score More. Approve More.
Forget everything you thought you knew about big data and analytics. Equifax Ignite™ is a revolutionary portfolio of premier data and advanced analytics solutions designed to securely support the fu
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1:24Watch VideoCASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances
Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus
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14:48Watch VideoPODCAST: Best Practices in Customer Lifetime Value for Communications Marketers
Better leverage your in-house customer data by enhancing your Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This podcast discusses Customer Lifetime Value
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8:30Watch VideoPODCAST: Reaching for Retail Nirvana: Better Leverage Data to Engage Valuable Shoppers
Retailers can leverage actionable segmentation data and market more effectively to your customers. Hear Best Practices in this IXI Services podcast. IXI‘s recent webinar discussed ways that retailer
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15:15Watch VideoPODCAST: Ingredients for Restaurant Success – Leverage Data to Engage Valued Guests
This podcast presents ways for restaurants to leverage their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Real-world examples of Best Practices are hig
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1:51Watch VideoUnderstand Your Web Visitors with AudienceIntel
AudienceIntelTM is a web analytics tool that delivers insights about your own website, digital ads, email campaigns and mobile presence. Set up a Free Trial! Implement our 30-day Free Trial (https:/
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59:02Watch VideoReaching for Retail Nirvana: Better Leverage Data to Engage Your Most Valuable Shoppers
IXI‘s recent webinar discussed ways that retailers can work towards improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “retail nirvana” is n
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56:54Watch VideoMarketing Best Practices in Customer Lifetime Value for Communications Marketers
Better leverage your in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This webinar presents ways Equifax can help c
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1:00:10Watch VideoLeverage Data to Attract & Engage Valued Guests - Webinar
This webinar presents ways for restaurants to leverage their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of th
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39:09Watch VideoTime to Brush Up - Digital Marketing is Changing Fast!
Fresh consumer data sources and analytics are emerging that can skyrocket your results and ROI. Think you know digital advertising? Think again. The recent availability of fresh data sources around
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