Videos, Webinars & Podcasts - Data-driven Marketing

Videos on Data-driven Marketing from the Equifax YouTube channel

  • How Holistic Marketing Measurement Drives Business Success: On-demand Webinar51:03

    How Holistic Marketing Measurement Drives Business Success: On-demand Webinar

    Marketers need to shift their measurement strategy from simply reviewing post-campaigns to actively analyzing results to guide the future. Watch the Forrester study results on what makes a marketing

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  • Freedom First Credit Union Grows Deposits - Case Study1:43

    Freedom First Credit Union Grows Deposits - Case Study

    See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.

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  • Podcast: Equifax Insights - Holistic Marketing Measurement Webinar16:08

    Podcast: Equifax Insights - Holistic Marketing Measurement Webinar

    Hear Jeffrey Sporn, Chief Digital Officer of Equifax Data-driven Marketing, share his opinions from the Forrester Research Holistic Marketing Measurement study results. For more info, visit https://da

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  • CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances1:24

    CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances

    Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus

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  • OptimaHub Marketing Attribution – The Hidden Markov Model1:55

    OptimaHub Marketing Attribution – The Hidden Markov Model

    Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi

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  • Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success23:53

    Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success

    Listen to this 2019 webinar from an Equifax commissioned Forrester Research study on how holistic marketing measurement drives business results. For more info visit https://datadrivenmarketing.equifa

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  • CMOs - Accelerate Business Growth with OptimaHub1:51

    CMOs - Accelerate Business Growth with OptimaHub

    Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio

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  • Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax0:00

    Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax

    OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s

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  • Optimize Your Marketing Budget with OptimaHub2:32

    Optimize Your Marketing Budget with OptimaHub

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ

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  • Work more Effectively with Marketing Stakeholders0:46

    Work more Effectively with Marketing Stakeholders

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports

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  • OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior0:32

    OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior

    Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may ha

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  • Predicting New Revenue from Ad Budget Reallocation0:55

    Predicting New Revenue from Ad Budget Reallocation

    Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b

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  • Screen out Ineffective Touchpoints with OptimaHub1:04

    Screen out Ineffective Touchpoints with OptimaHub

    Boost advertising effectiveness and eliminate wasted ad spend by identifying paid touchpoints that do not significantly drive sales and better forecast ad spend with scenarios that help predict likely

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  • Identity Management is Key to Attribution0:26

    Identity Management is Key to Attribution

    OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the s

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  • Reduce Ad Waste with OptimaHub0:44

    Reduce Ad Waste with OptimaHub

    OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on con

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  • Actionable Marketing Insights for all Levels0:40

    Actionable Marketing Insights for all Levels

    OptimaHub can provide a variety of out-of-the box and custom reports and dashboards for robust insights about the effectiveness of touchpoints on the customer journey. OptimaHub can help marketers und

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  • Implementing OptimaHub from Equifax3:30

    Implementing OptimaHub from Equifax

    Implementing robust marketing attribution capabilities using OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negati

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  • Modeling that Reflects Consumer Behavior1:19

    Modeling that Reflects Consumer Behavior

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Using advanced Hidden

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  • Enhance Attribution Insights with Equifax Data1:45

    Enhance Attribution Insights with Equifax Data

    Equifax data assets such as estimated household economic capacity, when paired with robust attribution insights, can help marketers better understand and grow customer value by identifying those consu

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  • Identity Management is Key to Attribution0:39

    Identity Management is Key to Attribution

    OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the s

    Watch Video
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