Videos, Webinars & Podcasts - Data-driven Marketing

Videos on Data-driven Marketing from the Equifax YouTube channel

  • Work more Effectively with Marketing Stakeholders0:46

    Work more Effectively with Marketing Stakeholders

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports

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  • Helping CMOs Accelerate Business Growth0:24

    Helping CMOs Accelerate Business Growth

    Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio

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  • OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior0:32

    OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior

    Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may ha

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  • Predicting New Revenue from Ad Budget Reallocation0:55

    Predicting New Revenue from Ad Budget Reallocation

    Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b

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  • Screen out Ineffective Touchpoints with OptimaHub1:04

    Screen out Ineffective Touchpoints with OptimaHub

    Boost advertising effectiveness and eliminate wasted ad spend by identifying paid touchpoints that do not significantly drive sales and better forecast ad spend with scenarios that help predict likely

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  • Identity Management is Key to Attribution0:26

    Identity Management is Key to Attribution

    OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the s

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  • Reduce Ad Waste with OptimaHub0:44

    Reduce Ad Waste with OptimaHub

    OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on con

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  • Actionable Marketing Insights for all Levels0:40

    Actionable Marketing Insights for all Levels

    OptimaHub can provide a variety of out-of-the box and custom reports and dashboards for robust insights about the effectiveness of touchpoints on the customer journey. OptimaHub can help marketers und

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  • CMOs - Accelerate Business Growth with OptimaHub1:51

    CMOs - Accelerate Business Growth with OptimaHub

    Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio

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  • Implementing OptimaHub from Equifax3:30

    Implementing OptimaHub from Equifax

    Implementing robust marketing attribution capabilities using OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negati

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  • Incorporate a Wide Variety of Touchpoints with OptimaHub2:57

    Incorporate a Wide Variety of Touchpoints with OptimaHub

    OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s

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  • Modeling that Reflects Consumer Behavior1:19

    Modeling that Reflects Consumer Behavior

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Using advanced Hidden

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  • Enhance Attribution Insights with Equifax Data1:45

    Enhance Attribution Insights with Equifax Data

    Equifax data assets such as estimated household economic capacity, when paired with robust attribution insights, can help marketers better understand and grow customer value by identifying those consu

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  • Identity Management is Key to Attribution0:39

    Identity Management is Key to Attribution

    OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the s

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  • Optimize the Customer Journey with Multi-touch Attribution1:20

    Optimize the Customer Journey with Multi-touch Attribution

    OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today

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  • Optimize Your Marketing Budget with OptimaHub2:32

    Optimize Your Marketing Budget with OptimaHub

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ

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  • WealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One1:28

    WealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One

    WealthComplete HD enables financial services firms to better understand customer financial potential from Day One, and better pinpoint high-potential prospects with the right message.

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  • Optimizing Data Strategies with Keying and Linking3:30

    Optimizing Data Strategies with Keying and Linking

    Many companies have customer and prospect data in differentformats and in different places, making it difficult to consolidate, clean up, and leverage. Learn how Equifax can help you clean up and link

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  • Customer Journey Insights Lead to Action0:53

    Customer Journey Insights Lead to Action

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  • Data-driven Marketing from Equifax2:17

    Data-driven Marketing from Equifax

    Successful data-driven marketing is about expertly curating and managing data to more effectively orchestrate optimal customer experiences with the right customers. Look to Equifax for the next step i

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