Videos, Webinars & Podcasts - Data-driven Marketing
Videos on Data-driven Marketing from the Equifax YouTube channel
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51:03Watch VideoHow Holistic Marketing Measurement Drives Business Success: On-demand Webinar
Marketers need to shift their measurement strategy from simply reviewing post-campaigns to actively analyzing results to guide the future. Watch the Forrester study results on what makes a marketing
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1:43Watch VideoFreedom First Credit Union Grows Deposits - Case Study
See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
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16:08Watch VideoPodcast: Equifax Insights - Holistic Marketing Measurement Webinar
Hear Jeffrey Sporn, Chief Digital Officer of Equifax Data-driven Marketing, share his opinions from the Forrester Research Holistic Marketing Measurement study results. For more info, visit https://da
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1:24Watch VideoCASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances
Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus
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1:55Watch VideoOptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
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23:53Watch VideoPodcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success
Listen to this 2019 webinar from an Equifax commissioned Forrester Research study on how holistic marketing measurement drives business results. For more info visit https://datadrivenmarketing.equifa
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1:51Watch VideoCMOs - Accelerate Business Growth with OptimaHub
Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio
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0:00Watch VideoIncorporate a Wide Variety of Touchpoints with OptimaHub from Equifax
OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s
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2:32Watch VideoOptimize Your Marketing Budget with OptimaHub
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ
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0:46Watch VideoWork more Effectively with Marketing Stakeholders
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports
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0:32Watch VideoOptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior
Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may ha
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0:55Watch VideoPredicting New Revenue from Ad Budget Reallocation
Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b
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1:04Watch VideoScreen out Ineffective Touchpoints with OptimaHub
Boost advertising effectiveness and eliminate wasted ad spend by identifying paid touchpoints that do not significantly drive sales and better forecast ad spend with scenarios that help predict likely
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0:26Watch VideoIdentity Management is Key to Attribution
OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the s
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0:44Watch VideoReduce Ad Waste with OptimaHub
OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on con
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0:40Watch VideoActionable Marketing Insights for all Levels
OptimaHub can provide a variety of out-of-the box and custom reports and dashboards for robust insights about the effectiveness of touchpoints on the customer journey. OptimaHub can help marketers und
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3:30Watch VideoImplementing OptimaHub from Equifax
Implementing robust marketing attribution capabilities using OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negati
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1:19Watch VideoModeling that Reflects Consumer Behavior
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Using advanced Hidden
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1:45Watch VideoEnhance Attribution Insights with Equifax Data
Equifax data assets such as estimated household economic capacity, when paired with robust attribution insights, can help marketers better understand and grow customer value by identifying those consu
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0:39Watch VideoIdentity Management is Key to Attribution
OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the s
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