Podcast: Equifax Insights - Holistic Marketing Measurement Webinar

This podcast, by Equifax Chief Digital Officer Jeff Sporn, discusses ways Equifax can help companies optimize ROI using robust marketing measurement and actionable insights.

To explore unified measurement, Equifax commissioned a thought leadership paper with Forrester Consulting. In this podcast, Jeff Sporn discusses how Equifax helps customers with marketing measurement, including:

  • Shining light on valuable touchpoints in a chaotic customer journey
  • Incorporating online and offline data for a more coherent view of conversion

 

Download your copy of the Forrester paper: Leader of the Pack: How Holistic Marketing Measurement Drives Business Success  

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