Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success

This podcast, by Forrester Analyst Tina Moffett, highlights research from the recent thought-leadership paper: Leader of the Pack: How Holistic Marketing Measurement Drives Business Success  

To explore unified measurement, Equifax commissioned a thought leadership paper with Forrester Consulting. In this podcast Forrester shares research findings, including:

  • Shining light on valuable touchpoints in a chaotic customer journey
  • Incorporating online and offline data for a more coherent view of conversion

Download your copy of the Forrester paper: Leader of the Pack: How Holistic Marketing Measurement Drives Business Success  

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