Before working with Equifax, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus, they were stuck in a product-based approach for their sales and marketing efforts, when they really wanted to focus on better meeting customer needs.
Watch the video to learn how South Carolina Federal Credit Union worked with us to combine the organization’s internal analytics with our asset-based segmentation system to help identify key member segments. To learn more, visit our Data-driven Marketing website.
