CMOs - Accelerate Business Growth with OptimaHub

Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organization on the right path to a better understanding of the customer journey. Precisely know and understand what marketing initiatives generate the greatest ROI across all channels for more accurate forecasting, and better project channel mix and marketing spend for improved planning and budget allocation.

OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey and grow customer value by identifying those consumers more likely to buy from and remain loyal to your brand.

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty.

More information on OptimaHub Marketing Attribution

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Actionable Marketing Insights for all Levels
Actionable Marketing Insights for all Levels

OptimaHub can provide a variety of out-of-the box and custom reports and dashboards for robust insights abo...

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Implementing OptimaHub from Equifax
Implementing OptimaHub from Equifax

Implementing robust marketing attribution capabilities using OptimaHub can help marketers understand what t...