Freedom First Credit Union Grows Deposits - Case Study

Freedom First Credit Union wanted to quickly improve its liquidity by bringing in new deposits. The marketing team had used a variety of channels and prospect lists, but did not have a way to efficiently identify and reach prospective households that were likely to qualify for its upcoming deposit promotion.

Watch the video to learn how Freedom First leveraged Equifax email list services segmented by WealthComplete household-level total deposit estimates to identify and reach prospective members with significant deposit potential.

They achieved their goal, gathering millions from prospects, plus millions more from current members. Read the full case study here.

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CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances
CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances

Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on vari...