Successful data-driven marketing is about expertly curating and managing data to more effectively orchestrate optimal customer experiences with the right customers. Look to Equifax for the next step in data-driven marketing enablement solutions that help you drive profitable growth. We help you enhance, synthesize and activate customer data, turn complex insights into an understanding of customer needs, personalize the customer experience with the right messages in the right channels, and meaningfully measure performance to optimize marketing spend and customer value. Equifax is your ally in increasing Marketing ROI and helping ensure you’re building profitable relationships with the right customers and increasing customer engagement and loyalty.
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1:43See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
1:24Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus
2:34Forget everything you thought you knew about big data and analytics. Equifax Ignite™ is a revolutionary portfolio of premier data and advanced analytics solutions designed to securely support the fu
8:30Retailers can leverage actionable segmentation data and market more effectively to your customers. Hear Best Practices in this IXI Services podcast. IXI‘s recent webinar discussed ways that retailer
15:15This podcast presents ways for restaurants to leverage their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Real-world examples of Best Practices are hig
59:02IXI‘s recent webinar discussed ways that retailers can work towards improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “retail nirvana” is n
56:54Better leverage your in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This webinar presents ways Equifax can help c
1:00:10This webinar presents ways for restaurants to leverage their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of th