Enhance Attribution Insights with Equifax Data

Equifax data assets such as estimated household economic capacity, when paired with robust attribution insights, can help marketers better understand and grow customer value by identifying those consumers more likely to buy, remain loyal to your brand and have a higher long-term customer value.

Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey.

OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty.

More information on OptimaHub Marketing Attribution

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CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances
CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances

Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on vari...

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WealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One
WealthComplete HD - Financial Insights to Better Assess Customer Opportunity from Day One

WealthComplete HD enables financial services firms to better understand customer financial potential from D...