Enhance Attribution Insights with Equifax Data

Equifax data assets such as estimated household economic capacity, when paired with robust attribution insights, can help marketers better understand and grow customer value by identifying those consumers more likely to buy, remain loyal to your brand and have a higher long-term customer value.

Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey.

OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty.

More information on OptimaHub Marketing Attribution

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Modeling that Reflects Consumer Behavior
Modeling that Reflects Consumer Behavior

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey...

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Identity Management is Key to Attribution
Identity Management is Key to Attribution

OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking o...