Equifax Ignite: Know More. Score More. Approve More.

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Forget everything you thought you knew about big data and analytics. Equifax Ignite™ is a revolutionary portfolio of premier data and advanced analytics solutions designed to securely support the full analytical lifecycle—from data access and transparency to visualization and deployment—using a single, connected suite of advanced analytical processes, technology and tools. Learn More: www.equifax.com/equifaxignite

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OptimaHub Marketing Attribution – The Hidden Markov Model

Equifax Ignite: Know More. Score More. Approve More.

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Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi

See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.

Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus

Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organizatio

OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey. Compete more effectively in today’s

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports

Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purchase path and deliver a clearer understanding of the full impact their marketing actions may ha

Improve forecasting and planning of ad spend and create scenarios that help predict likely outcomes for more strategic planning and budget allocation across channels. Boost advertising effectiveness b

Boost advertising effectiveness and eliminate wasted ad spend by identifying paid touchpoints that do not significantly drive sales and better forecast ad spend with scenarios that help predict likely

OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the s

OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on con

OptimaHub can provide a variety of out-of-the box and custom reports and dashboards for robust insights about the effectiveness of touchpoints on the customer journey. OptimaHub can help marketers und

Implementing robust marketing attribution capabilities using OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negati

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Using advanced Hidden

Equifax data assets such as estimated household economic capacity, when paired with robust attribution insights, can help marketers better understand and grow customer value by identifying those consu

OptimaHub Offers Unsurpassed Identity Management – We excel at identity matching and management – linking offline sales back to online campaigns and matching the physical address associated with the s

OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today

WealthComplete HD enables financial services firms to better understand customer financial potential from Day One, and better pinpoint high-potential prospects with the right message.

Many companies have customer and prospect data in differentformats and in different places, making it difficult to consolidate, clean up, and leverage. Learn how Equifax can help you clean up and link