Helping CMOs Accelerate Business Growth

Take advantage of the latest cloud computing trends and techniques with one of the most powerful and flexible marketing measurement tools in the market today that can help put you and your organization on the right path to a better understanding of the customer journey.

Precisely know and understand what marketing initiatives generate the greatest ROI across all channels for more accurate forecasting, and better project channel mix and marketing spend for improved planning and budget allocation.

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey.

More information on OptimaHub Marketing Attribution

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Work more Effectively with Marketing Stakeholders
Work more Effectively with Marketing Stakeholders

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey...

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OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior
OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior

Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purcha...