OptimaHub can provide a variety of out-of-the box and custom reports and dashboards for robust insights about the effectiveness of touchpoints on the customer journey. OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and which touchpoints may have a negative impact on the journey.
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty.
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