The OptimaHub multi-touch attribution solution can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey.
Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey and grow customer value by identifying those consumers more likely to buy from and remain loyal to your brand.
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey.
OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty.
More information on OptimaHub Marketing Attribution